“The behind the scenes for the past year and a half have been incredibly busy and ambitious, but to see it all come to life and try to give yourself the space and the grace to make mistakes, to know that you’re not going to get it right every day, and at the same time to prioritise what we’re going to put out as our next tranche of skews is equally important to me as Archie losing his first tooth this week which is about to happen, and I just hope we’re back home in time for it – that it all matters.
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