Bored stiff with “tasteful” neutrals? Get thee to Pentreath & Hall, the London emporium helmed by architect-decorator Ben Pentreath and his longtime friend, artist Bridie Hall. In the last decade and a half, Pentreath has emerged as a master of layered British interiors that cheekily blend tradition and eccentricity—amassing a devoted following that includes multiple generations of the royal family, and redefining modern English style along the way.

    Behind the glossy door of the Bloomsbury boutique (and online) shoppers encounter a stylish smorgasbord reflecting the duo’s array of interests, from patterned papers inspired by the marble floors of St. Mark’s Basilica to classical column table lamps crowned with silk shades. In 17 years of shopkeeping, Pentreath says his goal has remained the same: to create “a sense of familiarity, as well as surprise.”

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