Alix Earle, Ms. Rachel, Mikayla Nogueira & More Creators’ Salaries Revealed
here’s how much your favorite creators are making online and beyond influencers like Alex Earl Alex Cooper and Miss Rachel were recently named to Forb’s top list of 50 creators of 2025 with the creators bringing in over $853 million combined through their videos on Tik Tok Instagram and YouTube taking the top spot on the Forbes list is Mr beast who has banked a total of $85 million following the ranks are creators Darm Man and Jake Paul who have earned $56 million and $50 million respectively and comedy duo Rhett and Link whose earnings are $36 million per the outlet and the position of highest paid woman goes to Alex Cooper the Call Her Daddy podcast host who made $32 million between her multi-million dollar podcast deal with Spotify which has since moved to Sirius XM her unwell hydration brand and countless other sponsorships but despite her jaw-dropping salary Alex previously admits on an April episode of the Boyfriend Material Podcast that she’s choosy when it comes to saying yes to offers the most money I’ve ever turned down for a brand deal is $8 million
no no it’s not why what
cuz it just wasn’t I didn’t
When
uh this past year i didn’t I just like didn’t believe in putting my face next to it additionally according to Forbes children’s educator Miss Rachel made $23 million with her educational content views on YouTube and more in the lifestyle and beauty space Alex Earlbanked a total of $8 million while Nara Smith and her husband Lucky Blue Smith racked up $9 million with makeup guru Michaela Nogiria bringing in a total of $7.8 million comedian and therapist podcast host Jake Shane credits his $9 million earnings to his fans saying in an interview with Forbes “I owe it all to my follower community they let me be myself and find different ways to make them laugh [Music]
Jake Paul, Alex Cooper and more were among those named to Forbes’ 50 top creators of 2025, alongside their jaw-dropping paychecks.
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