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After many months of double-clicking Meghan Markle’s posts nearly every time they popped up on my Instagram feed (catching glimpses of everything from behind-the-scenes shots of With Love, Meghan to sweet family photos), I finally took a glance at her profile and was shocked by one detail. Markle only follows *one* account on the app—her business, As Ever.
It comes as no surprise that this is the one account Markle chose to follow, given that the recently-established business is also linked in the Duchess’s profile and it’s been featured in several of her posts since her return to Instagram this past January, showing off hints to upcoming collections and more. Not to mention, Markle’s been known to follow very few accounts in the past, as her shared account with Price Harry (which is no longer active), only followed three accounts, rotating between different ones, before it was shut down.
And in case you missed it, Markle launched As Ever earlier this year. The site features seasonal collections curated by Markle herself, featuring yummy kitchen finds like fruit spreads, teas, cookie mix and more. As for the brand’s Instagram account, which has accumulated 870,000 followers since its launch earlier this year, it’s also only following Markle in return. So if you ask me, its safe to say royal enthusiasts are paying just as much attention to the stunning displays of baked goods and fresh flowers as Markle is herself—and you might want to give the account a follow, too (I know I am).
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