LONDON (TNND) — Meghan Markle, who is the Duchess of Sussex, announced the relaunch of her lifestyle brand under a new name, as well as revealed a new website that showcases a photo of her and her daughter, Princess Lilibet.
“I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into,” Markle wrote alongside a video post she shared on Instagram Monday. “‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.'”
At the start of the video, Prince Harry can be heard saying, “It’s recording,” with Markle giggling at her husband before she describes the new site.
But 3-year-old Princess Lilibet stole the show without a single word, as the “As Ever” website features a stunning image of Markle and Princess Lilibet.
The photo shows the mother-daughter duo dressed in white and barefoot. They are holding hands and walking on a lush green lawn, with plenty of trees, the ocean, and a bright blue sky in the background.
Markle said her lifestyle brand focuses on food, gardening, “thoughtful living,” and more. She described the new chapter as “an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
“I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating,” she added. “Sending lots of love.”
She also said she had to change the name to “As Ever” (she originally wanted to call it “American Riviera Orchard”) in wake of a few trademark setbacks.
The news comes weeks before the premiere of her Netflix show, “With Love, Meghan.”
“I’ve always loved taking something pretty ordinary and elevating it,” she says in a trailer for the show.
“(I enjoy) surprising people with moments that let them know I was really thinking of them,” she adds.
The series is set to premiere March 4, according to Netflix.
“This inspiring series, produced by Meghan, Duchess of Sussex, reimagines the genre of lifestyle programming, blending practical how-to’s and candid conversation with friends, new and old,” according to an online statement. “Meghan shares personal tips and tricks, embracing playfulness over perfection and highlights how easy it can be to create beauty, even in the unexpected. She and her guests roll up their sleeves in the kitchen, the garden, and beyond, and invite you to do the same.”