By Molly Claire Goddard
11:24am PDT, Sep 8, 2025
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An expert is weighing in on Meghan Markle’s endless business woes. After Season 2 of With Love, Meghan failed to crack the top 10 on Netflix — which in turn slowed the sale of her As Ever products used in the series — brand and culture expert Nick Ede pointed out the big mistake the Duchess of Sussex is making in her numerous ill-fated ventures.
Keep reading to see what he had to say…
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According to Nick Ede, Meghan Markle’s failure to align her filming schedule with the proper stock of As Ever items featured on the show may have been a significant mistake. “It is a problem because obviously they filmed [both seasons] back-to-back,” the business expert said. “If they had done two separate seasons, they could have done a lot of product placement with her As Ever brand, but obviously, when the show first started, they didn’t have any products. So, you would see her using some flower sprinkles or you would see her drinking a glass of rosé, but you wouldn’t actually attribute that to As Ever, so there isn’t a crossover here. That’s why there is a massive problem.”
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Despite the second installment of the lifestyle program getting low viewership in both the United States and the U.K., Nick Ede said there is definitely an audience for Meghan Markle’s lifestyle series. “The viewership is down, people don’t really care about With Love, [but] there’s some fans who will always be appreciative of it,” he said. That doesn’t mean the series is lucrative, though. “For Netflix, the headache here is that, is this going to convert into sales for their product, are they actually going to make money from this?” Ede questioned. “If you think about it, they haven’t really made any money just yet. Their investment must have been huge into actually creating the product and building the brand, rebranding it and putting it out there and this Season 2 is a missed opportunity which could have been a glorified infomercial if they’d got it right.”
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With the future of With Love, Meghan unclear, Nick Ede believes Meghan Markle still has an opportunity to see if she can sell products with the show’s upcoming holiday special in December. “Obviously, she’s got a Christmas special and hopefully she’ll be able to include some of her actual products in there too,” the public relations executive said.