Meghan Markle drops As Ever 2025 holiday range, which includes mulling spices and candles inspired by ‘special dates’ – her birthday and her wedding anniversary – and retail for $64 each
Meghan Markle drops As Ever 2025 holiday range, which includes mulling spices and candles inspired by ‘special dates’ – her birthday and her wedding anniversary – and retail for $64 each
They both sound lovely and not a bad price point for well done candles
Aatypicalflower on
$64 for a candle?! Lol.
NoodleDoon on
Rich people are so out of touch. Who the hell is spending $64 on a candle?
Igoos99 on
Yeah, that’s an absolute crazy price for a candle.
After_Bookkeeper_595 on
Based on her story , the wedding was fake
fauxkaren on
$64 dollars for an 8.5oz candle like she’s Jo Malone or something… lmao. This is a weird release imo.
To me this is just another sign of As Ever just being a merch brand, not like… a real brand that stands alone apart from her. She’s trading on her relationship to her fans by using personal dates (though didn’t she REALLY get married 3 days before the official wedding? lolol) to encourage her fans to feel connected to her. People aren’t buying the candle because they think $64 dollars is a fair price to pay for an As Ever candle. They’re going to spend $64 on a candle to show support for Meghan.
That’s why it’s merch, not a stand alone brand.
Which like, if you wanna spend $64 on a candle as a signal of your fandom, then fine. lol I actually can’t judge that. I’ve spent too much money on a beanie with my Seventeen bias’s name on it, but I know I’m doing it because I want to wear a beanie that says “Hoshi” on it and not because it is monetarily worth that much. I just think we need to be honest about what this is.
I think she’s really shrinking her audience with this release by having a high price point item that is a luxury good (as in like… something without practical need/purpose/use, not as in like this is a luxury brand) especially as the US economy continues to get worse. Little luxuries are the first things to go when we’re tightening the belt.
the-real-slim-katy on
The packaging is really nice! I still don’t love the As Ever logo. I know it’s her handwriting maybe? But from a design perspective it’s very unbalanced.
Ok_Cantaloupe_4643 on
Nobody needed this. People are literally going hungry with the govt shutdown right now
RiseDelicious3556 on
Oh, only $64??? I have to rush out and buy ten of them before they fly off the shelf.
greennurse61 on
So trashy.
DevynnKate on
I thought she was married 3 days before the “spectacle” on May 19?
dani-dee on
I love a good candle and I’m sure they’ll sell out quickly. But I could not pay that much for something I’ve not had a whiff of first. I think she missed a trick not getting it into a high end department store.
theflyingnacho on
Matta of Fact wrote an interesting (free) substack on this. The optics of a release like this when people are about to be more broke than usual is…a choice.
She’s going to end up pricing out a lot of people.
A $14 cookie mix is probably not the bougie-type of lifestyle customer she wanted to maintain. Guess we’ll see if it pays off.
redirectredirect on
I wonder how long it will take to sell out. I wouldn’t buy any of these items myself but I’m also not the target market. The economy may be bad but there will still be people out there willing to spend, Meghan doesn’t have 3 million candles in stock (I think), and a part of her fanbase is hardcore enough that I think she will be able to sell out easily.
CommonBelt2338 on
According to Meghan in Oprah interview, they had a secret wedding 3 days before the “spectacle for the world”. Wonder why she released a candle with the date that was “spectacle for the world”. Also, how self obsessed you have to be to have a candle released with your birthday. Or is it self love?
Mulled spice cider and hot toddy now makes sense as she was telling in the book event last week how if 7-8 people comes to her home, she is like oh there is a stove where mulled cider is brewing, stack of cups, help yourself!!
I think she has audience in US who will buy these expensive stuff. US seems to love celebrity endorsed expensive stuff. Good for her. Atleast she is not asking royal family to chip in like some other disgraced royals here.
squinlan8 on
Placed my order this morning for a candle, all the honey, and the sparkling wine!
The honey has always sold out before I can order it, so I’m excited to finally get some, and I love sparkling wine but am currently pregnant so I figured it’d be nice to have a glass of this to look forward to after delivery 🥂
17 Comments
https://preview.redd.it/wclzv1lexwxf1.jpeg?width=1170&format=pjpg&auto=webp&s=a75d46273279c17add03c770b54150a810d842df
They both sound lovely and not a bad price point for well done candles
$64 for a candle?! Lol.
Rich people are so out of touch. Who the hell is spending $64 on a candle?
Yeah, that’s an absolute crazy price for a candle.
Based on her story , the wedding was fake
$64 dollars for an 8.5oz candle like she’s Jo Malone or something… lmao. This is a weird release imo.
To me this is just another sign of As Ever just being a merch brand, not like… a real brand that stands alone apart from her. She’s trading on her relationship to her fans by using personal dates (though didn’t she REALLY get married 3 days before the official wedding? lolol) to encourage her fans to feel connected to her. People aren’t buying the candle because they think $64 dollars is a fair price to pay for an As Ever candle. They’re going to spend $64 on a candle to show support for Meghan.
That’s why it’s merch, not a stand alone brand.
Which like, if you wanna spend $64 on a candle as a signal of your fandom, then fine. lol I actually can’t judge that. I’ve spent too much money on a beanie with my Seventeen bias’s name on it, but I know I’m doing it because I want to wear a beanie that says “Hoshi” on it and not because it is monetarily worth that much. I just think we need to be honest about what this is.
I think she’s really shrinking her audience with this release by having a high price point item that is a luxury good (as in like… something without practical need/purpose/use, not as in like this is a luxury brand) especially as the US economy continues to get worse. Little luxuries are the first things to go when we’re tightening the belt.
The packaging is really nice! I still don’t love the As Ever logo. I know it’s her handwriting maybe? But from a design perspective it’s very unbalanced.
Nobody needed this. People are literally going hungry with the govt shutdown right now
Oh, only $64??? I have to rush out and buy ten of them before they fly off the shelf.
So trashy.
I thought she was married 3 days before the “spectacle” on May 19?
I love a good candle and I’m sure they’ll sell out quickly. But I could not pay that much for something I’ve not had a whiff of first. I think she missed a trick not getting it into a high end department store.
Matta of Fact wrote an interesting (free) substack on this. The optics of a release like this when people are about to be more broke than usual is…a choice.
She’s going to end up pricing out a lot of people.
A $14 cookie mix is probably not the bougie-type of lifestyle customer she wanted to maintain. Guess we’ll see if it pays off.
I wonder how long it will take to sell out. I wouldn’t buy any of these items myself but I’m also not the target market. The economy may be bad but there will still be people out there willing to spend, Meghan doesn’t have 3 million candles in stock (I think), and a part of her fanbase is hardcore enough that I think she will be able to sell out easily.
According to Meghan in Oprah interview, they had a secret wedding 3 days before the “spectacle for the world”. Wonder why she released a candle with the date that was “spectacle for the world”. Also, how self obsessed you have to be to have a candle released with your birthday. Or is it self love?
Mulled spice cider and hot toddy now makes sense as she was telling in the book event last week how if 7-8 people comes to her home, she is like oh there is a stove where mulled cider is brewing, stack of cups, help yourself!!
I think she has audience in US who will buy these expensive stuff. US seems to love celebrity endorsed expensive stuff. Good for her. Atleast she is not asking royal family to chip in like some other disgraced royals here.
Placed my order this morning for a candle, all the honey, and the sparkling wine!
The honey has always sold out before I can order it, so I’m excited to finally get some, and I love sparkling wine but am currently pregnant so I figured it’d be nice to have a glass of this to look forward to after delivery 🥂