In a newsletter to her As Ever customers, Meghan introduced her newly stocked products before urging consumers to buy them just in time for Valentine’s Day. The message read: “Our most-loved staples, however you like them. The best-selling Raspberry Spread we can’t keep in stock is back, and ready for your table.
“Our crave-worthy Strawberry Spread is now available in singles and giftable trios, perfect for sharing with the ones you love.
“Opt for keepsake packaging for a delightful gift straight out of the box.”
Meghan’s jams came with a hefty price: the simple jam jars cost nearly £9 ($12); the same jars with “keepsake packaging” cost £11 ($15); and the strawberry and raspberry trio gift boxes cost another £31 ($42).
Fans were not impressed that no new products were released and took to social media to criticise the Duchess.
One user wrote on X: “Meghan Markle wants you to know THIS is her Valentine’s Day collection. Nothing else. This is her at her best. She had a year to curate a Valentine collection and this was what she came up with. This.”
Another one said: “Are you joking? She puts zero effort into this. It’s getting ridiculous now.”
A third one opined: “So lame. Trying to get rid of all that extra inventory.”
A fourth one agreed, blasting: “Lame!”
A fifth one said: “NOBODY is going to buy Meghan’s As Ever rubbish and that is exactly what it is. Substandard quality, overly expensive, lacking in value, small in size, nothing original, when is she going to get the message.”
A sixth one asked: “3 jars of the same spread???”
Other fans appeared excited for Meghan’s latest release, with one user writing on Instagram: “We are Jammin!”
Another one suggested: “Fingers crossed for a Chocolate drop soon, before Valentine’s. [heart eyes emoji]”
The Duchess of Sussex is thought to want to solely focus on her lifestyle brand this year, with other new product launches expected down the line.