Super Bowl LX Week: Concerts, celebrity parties and fan events take over the Bay Area (Getty Image) Super Bowl LX will crown a team on Feb. 8, but the story of this season’s Big Game starts long before the main day. Across San Francisco, Santa Clara, and San Jose, the days leading up to the game have become a citywide celebration that connects football with music, culture, and celebrity life. What once felt like a short media build has now stretched into a full week of events that are redefining the entire Bay Area.As the league’s spotlight moves west, the NFL is no longer the only attraction drawing crowds. Concert promoters, global brands, streaming platforms, and sports media groups now design their own stages around Super Bowl week, creating a calendar that runs from morning business panels to midnight performances. By the time game day arrives, the Bay Area will have hosted one of the most packed entertainment schedules in Super Bowl history.
Bay Area becomes Super Bowl LX’s entertainment capital
The big day begins on Feb. 4, when sports and culture take the limelight at the Sports Power Brunch at the Four Seasons Hotel San Francisco. The invitation-only event brings together executives, broadcasters and athletes, with Becky Hammon, Maria Taylor and Elle Duncan among those in attendance. The daytime focus on impact sets the tone for a week that quickly moves from discussion to celebration.As evening falls, the focus shifts from business to belief when Cam Newton hosts the Super Bowl Soulful Celebration. Now in its 27th year, the event blends music, faith and football, featuring legends like Pastor Mike Jr., Lalah Hathaway, LaRussell and the NFL Players Choir. Randy Moss receives the Lifetime of Inspiration Award, while Jameis Winston is honored for Faith in Action, marking one of the week’s first emotional high points.Now comes Feb. 5, the focus turns back to the league itself as the NFL introduces its halftime and pregame artists, including Bad Bunny, Charlie Puth, Brandi Carlile and Coco Jones. The day flows into NFL Honors at the Palace of Fine Arts, where Jon Hamm hosts the league’s annual awards night. With the formalities complete, the city opens up. Fall Out Boy brings a rare intimate performance to The Regency Ballroom, while Illenium launches his album Odyssey at Pier 80. Noah Kahan headlines SiriusXM’s show at The Warfield, and Downtown First Thursdays fills the streets near Moscone Center with music, food and thousands of fans.The pace reaches another level on Friday, Feb 8, when nearly every corner of the Bay Area hosts a major event. Shaq’s Fun House returns to the Cow Palace, with Shaquille O’Neal performing as DJ Diesel. Post Malone headlines Bud Light’s Fort Mason show, Kehlani lights up San Jose City Hall, and Calvin Harris teams with Diplo at Pier 80. At the same time, the Madden Bowl lands at Chase Center, hosted by Jameis Winston and Kay Adams.By Saturday, Feb. 7, celebrity culture takes full control. Michael Rubin’s Fanatics Super Bowl Party near Oracle Park draws athletes, entertainers and executives, with Cardi B headlining the night. Dave Chappelle sells out Chase Center, while Sports Illustrated hosts SI The Party with The Chainsmokers and Ludacris.Finally, on Sunday, Feb. 8, the celebration moves toward Levi’s Stadium. Guy Fieri’s Flavortown Tailgate opens at 11:30 a.m. PT, and The Chainsmokers perform at On Location’s Club 67 before kickoff. By the time the game begins, the Bay Area will already have delivered a week that feels as big as the Super Bowl itself.