Celebrity restaurants usually come with low expectations and a high markup. But, every so often, a star-backed spot actually delivers. A new report by BLogic Systems on America’s most successful celebrity-owned restaurants shows which names have moved beyond novelty and built real dining institutions.
At the top of the list is Nobu, the original celebrity restaurant that did things right. Co-founded by Robert De Niro more than three decades ago, Nobu helped introduce Japanese-Peruvian fusion to a global audience long before it was trendy. Today, the brand pulls in an estimated $50 million a year, holds more than 20 major awards including Michelin stars and continues to expand. New locations in Madrid and Rome are on the way. Nobu has gone far beyond the hype with demonstrated longevity.
Right behind it is Casa Bonita, the revived Denver landmark owned by Trey Parker and Matt Stone. Yes, it’s the same Casa Bonita immortalized on South Park, but the joke has turned into a serious business. In just three years, the colorful Mexican-themed restaurant has become a destination again, generating nearly $24 million annually. The duo’s commitment to restoring the historic space has paid off, earning awards for both design and preservation and drawing crowds who are just as excited about cliff divers as they are about Mexican fare.
Swan, Pharrell Williams’ Miami hotspot that thrives on vibe, comes in at number three. With its polished interiors and see-and-be-seen energy, Swan dominates social media searches and brings in close to $20 million a year. The success has spilled over into hospitality, with the connected Goodtime Hotel extending the brand beyond the dining room.
One standout worth noting is Nicholas Braun’s S&P Lunch, which didn’t top the revenue charts but won the Internet. It earned the most positive customer sentiment in the study, with Reddit diners overwhelmingly praising it and none actively warning others to stay away.
The list shows that the celebrity-owned restaurants that invest in quality, consistency and a memorable experience keep people coming back.
Most successful celebrity restaurants
Nobu – Robert De Niro
Casa Bonita – Parker & Stone
Swan – Pharrell Williams
Laughing Man Cafe – Hugh Jackman
JBJ Soul Kitchen – Jon Bon Jovi
Crossroads Kitchen – Travis Barker
S&P Lunch – Nicholas Braun
Tagine – Ryan Gosling
Audrey’s Coffee – Ashley Iaconetti
Mom’s Spaghetti – Eminem