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1Fanatic Sportsbook, “Bet on Kendall”
Addressing the conspiracy of the “Kardashian Kurse” head on, Kendall Jenner stars in Fanatic Sportsbook’s betting campaign—and trolls all her pro-athlete exes while she’s at it. “Any basketball player who dates me kind of hits a… rough patch,” she says with a smirk, before telling the camera that “while the world’s been talking about it, [she’s] been betting on it.”
2Pringles, “Love at First Bite Featuring Sabrina Carpenter”
Sabrina Carpenter’s latest love interest? A man she built herself, made entirely from Pringles. In the chip company’s Super Bowl ad, the Man’s Best Friend star is seen crafting her own beau, “Pringleleo,” before joining him for dinner, an accident-prone car ride, and an on-theme kiss cam moment.
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3Squarespace, “Unavailable”
Unavailable: coming to theaters near you on February 8. In Squarespace’s Super Bowl commercial, the website-design company cast Emma Stone as their leading actor, putting together a moody trailer for a fake black-and-white film.
4RITZ Crackers, “RITZ Shell Phone”
Shello? It’s Bowen Yang, answering his shell phone on the beach, box of Ritz crackers at his side.
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5Bud Light
“Peyton Manning, Shane Gillis, and Post Malone know a keg is the best way to get Super Bowl LX—and a wedding—rolling,” Bud Light captioned their humorous commercial, in which a bride, groom, and the starry cast roll down a hill to chase a keg.
6UberEats, “Hungry for the Truth”
What do you call it when a quarterback runs? A scramble, according to Matthew McConaughey, who drives up next to a jogging (and annoyed) Bradley Cooper to ask if he’d like “a morning scramble.” From the stadium to the pool, McConaughey sets out to prove that a football game is, in fact, just a ploy to sell food.
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7Rocket, “Won’t You Be My Neighbor”
In this ad, Rocket documents a studio day for Lady Gaga, as she records a new version of Mister Rogers’s “Won’t You Be My Neighbor.”
8Instacart, “For Papa!”
It wouldn’t be a major event without a Benson Boone flip, and Instacart certainly delivered. Directed by Spike Jonze, the “Beautiful Things” artist and Ben Stiller harmonize on a surprisingly catchy song all about bananas.
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9Hellmann, Hellmann’s 2026 Big Game
A cameo from Elle Fanning? A new version of “Sweet Caroline”? This ad for Hellmann’s mayonnaise has it all. As they say themselves: “It’s so good, so good, so good.”
10Dunkin’, “No One Can See This”
For the fourth year in a row, Dunkin’ has teamed up with Ben Affleck for its Super Bowl commercial—but this year, the donut chain has also tapped some other ’90s stars. After ejecting a VHS tape labeled “Network Pilot ‘95 v3” from the TV, Affleck asks Jennifer Aniston, Jason Alexander, and Matt LeBlanc their thoughts. “No one—no one—can see this,” Aniston responds. Suddenly, we want to.
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11Xfinity, “Jurassic Park… Works”
In Xfinity’s campaign, Laura Dern, Sam Neill, and Jeff Goldblum help the world get connected once again with Jurassic Park.
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