Super Bowl LX is almost here, with the Seattle Seahawks and New England Patriots set to face off Sunday night at 6:30 p.m. ET on NBC. As the biggest game of the year approaches, excitement is building far beyond the field. Along with championship stakes and headline-making plays comes another major draw: a star-studded crowd.
From former NFL greats and chart-topping musicians to Hollywood heavyweights and political power players, the Super Bowl has become one of the year’s most glamorous spectator events. And this year’s showdown in San Francisco is expected to be no different.
Here’s a look at the celebrities who could be in attendance at Super Bowl 60.
Ben Affleck
Ben Affleck is no stranger to Super Bowl weekend. Over the years, the actor and filmmaker has attended alongside then-girlfriend Jennifer Lopez and even became a familiar face in Dunkin’ Super Bowl campaigns.
© GettyBen Affleck promotes the upcoming film “The Accountant 2” at the Amazon MGM Studios presentation
In 2026, Affleck once again popped up in a teaser featuring several longtime television stars, putting him firmly back in the spotlight ahead of the game. With promotional ties and a history of showing up, it wouldn’t be surprising to see him in attendance once again.
Jeff Bezos
When it comes to high-profile Super Bowl regulars, Jeff Bezos ranks near the top. The Amazon founder has attended multiple championship games, including Super Bowls LIII, LIV, and LVI, proving he’s a consistent fan of the sport’s biggest stage.
This year, there may be added intrigue. Bezos was previously linked to a potential purchase of the Washington Commanders, and with rumors swirling about a possible Seahawks sale following Super Bowl LX, his name has resurfaced. A front-row seat could offer both entertainment — and business insight.
Kim Kardashian
Kim Kardashian has already made Super Bowl appearances in the past, most notably at Super Bowl LVIII in 2024, where she supported halftime performer Usher, who also collaborated with her Skims brand.
© IG: Kim KardashianKim Kardashian poses in her signature selfie pose
This year, the Kardashian connection continues. Her sister Kendall Jenner appeared in a Fanatics Sportsbook commercial poking fun at the “Kardashian Curse” and placed a $1 million charity bet on the Patriots. With family ties to the event, Kim could easily be in the mix again.
Barack Obama
Former President Barack Obama is no stranger to Super Bowl celebrations — though he’s more often hosted champions at the White House than watched from the stands.
Still, as a lifelong sports fan who regularly attends MLB, NBA, and major international events, an in-person appearance wouldn’t be out of character. With his beloved Chicago Bears making a surprise playoff run in 2026, Obama may decide this is the year to experience the Big Game firsthand.
Jon Hamm
Jon Hamm is deeply embedded in Super Bowl week this year. The actor hosted the 2026 NFL Honors ceremony on NBC and NFL Network and stars in a Ritz Crackers commercial alongside Bowen Yang and Scarlett Johansson.
© Getty ImagesJon Hamm attends Apple TV+’s “Your Friends & Neighbors” New York Premiere
He’s also a known fan of halftime performer Bad Bunny, which only strengthens the case for his attendance. Between work commitments and personal interest, Hamm looks like a strong bet to show up.
Chris Pratt
Chris Pratt is set to play a major role before kickoff. According to TMZ Sports, Pratt and Jon Bon Jovi will introduce the Patriots and Seahawks as they take the field, continuing a tradition previously handled by Jon Hamm and Bradley Cooper.
With such a prominent assignment, Pratt is guaranteed to be part of the Super Bowl spectacle — both on and off the field.
Taylor Swift
While Travis Kelce won’t be playing in this year’s Super Bowl, he’s already been spotted in San Francisco ahead of the game. If he’s in attendance, many fans expect to see his fiancée, Taylor Swift, right by his side.
© GettyTravis Kelce and Taylor Swift are seen on November 7, 2025 in New York City.
Swift is also a known supporter and friend of halftime star Bad Bunny, making her presence even more likely. Given her history of showing up for major NFL moments, her appearance would hardly be a surprise.