FROM THE ASSOCIATED PRESS
Credit: NFL
NEW YORK (AP) – As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field. Dozens of advertisers are pulling out all the stops for Super Bowl 60. They are hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), and tried-and-true ad icons like the Budweiser Clydesdales. This year’s trends include health and telehealth companies advertising weight loss drugs and advertisers showcasing AI.
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