The 31-year-old, who was the world’s most-played artist in 2025 according to streaming service Spotify, made history by becoming the first musician to perform a Super Bowl half-time show entirely in Spanish.
But he did choose to make two statements in English, one with a billboard message reading “The only thing more powerful than hate is love” and the other “Together, We Are America” written on a football that he held.
His performance at Levi’s Stadium in Santa Clara marked the first time the singer and rapper has performed in the USA since releasing last year’s Grammy-award winning album Debí Tirar Más Fotos (I Should Have Taken More Photos).
Puerto Rico was at the heart of everything in this performance, from his early emergence from a sugarcane field to a set that was meant to represent the sounds and sights of the place he calls home.
Family also featured heavily – from a young couple getting married in a crowd full of Latino dancers to the symbolic moment of Bad Bunny handing his Grammy award to a small child as his 2026 acceptance speech played on a small television.
Climbing an electricity pylon – symbolising the infrastructure that was ruined during the devastating storm – and rapping at the same time, he appeared to pay tribute to the people who died in the 2017 Hurricane Maria.
Bad Bunny further spread a message with his outfit – wearing a beige sweater emblazoned with the number 64.
It could represent the official death toll, which turned out to be significantly lower than the estimated thousands who died.
President Trump’s administration was criticised at the time by Puerto Ricans who said it failed to provide the same federal support compared to hurricanes that had occurred on the mainland.