At long last, it seems that butter yellow is officially on the outs, joining the likes of brat green and Barbie pink in the castoff colour pile.
In recent months, we’ve been noticing a shift toward cobalt blue. Our first inkling came over a year ago, when Balenciaga, Chloé, Valentino, and Schiaparelli all endorsed the vibrant shade on the spring 2025 runways. The past few seasons have seen a further uptick in cobalt, with spring 2026 a delight of the daring shade Victoria Beckham, Gucci, Luar, Tom Ford, and Valentino all included it in their offerings, to Chanel’s Métiers d’art show in December.
Bella Hadid in Saint Laurent after the premiere of The Beauty.
Photo: Courtesy of Raymond Hall
Amelia Gray in Gucci at the premiere of The Beauty.
XNY/Star Max
Celebrities are beginning to endorse cobalt with aplomb, too. Last night, Bella Hadid celebrated the premiere of Ryan Murphy’s The Beauty in a full Saint Laurent resort 2026 look a colour blocked windbreaker in cobalt and gray and a coated cotton black paper bag skirt. Her fellow model and The Beauty co-star—Amelia Gray also got the memo, opting for a sumptuous Gucci faux fur.
Celebrities have been testing the waters on the bold shade for a few months now. In September, Dakota Johnson attended the Zurich Film Festival in a drop-waist Gucci dress complete with a turtleneck and a ball skirt. As if the striking colour wasn’t attention grabbing enough, the sheer lace bodice certainly didn’t hurt. (Incorporating one endlessly enduring trend naked dressing into the new shade du jour is sure one way to keep it going.)
Victoria Beckham spring 2026.
Photo: Daniele Schiavello / Gorunway.com
Chanel Métiers d’art 2026.
Photo: Filippo Fior / Gorunway.com