LOS ANGELES, CALIFORNIA – JANUARY 31: Products on display at the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for The Recording Academy)
*The Recording Academy and Distinctive Assets, the premier gifting and marketing company, presented the 2026 Grammy Gift Lounge during Grammy Week to celebrate this year’s honorees, nominees, performers, presenters and celebrities including Jennifer Hudson, John Legend, Cher, Lady Gaga, Teyana Taylor, Pharrell, Justin Bieber, Bruno Mars, Lauryn Hill, Wyclef Jen, Jimmy Jam, Trevor Nash, MC Lyte, Terri Ellis, Holly Robinson Peete, Sheryl Lee Ralph, Adam Blackstone, Anthony Hamilton, Autumn Rowe, Bilah, Curtis Young, Dave Koz, Dee Dee Bridgewater, Doechil, Israel Houghton, Lalah Hathaway, Leon Bridges, Liamani Segura, Lola Iké, Lucky Daye, Marc Marcel, Mortimer, October London, Q-Tip, Queen Sheba, Raphael Saadiq, Tasha Cobbs Leonard, Taylor Hale, Terri Lyne Carrington, The Hooligans, Trombone Shorty, Tyler, The Creator, and countless others.
Distinctive Assets’ founder and curator Lash Fary is best known in Hollywood and New York circles as the “Gift Guru” and the “Sultan of Swag.” During his more than two-decade career in the gifting and entertainment industries, he has collaborated exclusively on many A-list events and award shows such as the annual Latin Grammy Awards, BET Awards, American Music Awards, Academy of Country Music Awards, Kids Choice Awards and the Tony Award, among numerous others.
During Grammy Week, when the Grammy Awards, as well as the pre-telecast ceremony were held, celebrities gathered at the spacious Tom’s Watch Bar, located in downtown Los Angeles next to both the Crypto Center and the Peacock Theater, for the three-day gift lounge experience. They were presented with a wide-ranging list of the best and the latest gifting items and products.
LOS ANGELES, CALIFORNIA – JANUARY 31: Dave Koz attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)
There were many of my personal favorites including the original HUGS blanket by Minky Couture, which is designed to feel like a warm hug. The luxury and comfort blankets are made with soft and stretchy fabric. The female-owned and operated company was founded in 2009 by Sandi Hendry when her daughter became ill and was hospitalized for months. Sandi longed for a way to bring comfort to her daughter during that difficult period. Her daughter asked for a “big baby blanket” to snuggle with during her recovery. After searching for a blanket that would be perfect for her daughter, Sandi created the first-ever cozy adult-size Minky Couture blanket. In 2025, Minky Couture donated $5.5 million in retail value to individuals, hospitals, organizations and communities in need.
LOS ANGELES, CALIFORNIA – JANUARY 31: Liamani Segura attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)
One of my other favorites was Urban Decay Cosmetics, with its expansive line of modern-day makeup and cosmetics, inspired by the urban landscape. Founded in January, 1996, with headquarters in Newport Beach, California, Urban Decay is best known for its Naked Collection, which includes 12 different eye shadow palettes. Urban Decay is certified as cruelty-free by PETA (People for the Ethical Treatment of Animals) and is dedicated to avoiding and ending animal testing.
LOS ANGELES, CALIFORNIA – JANUARY 31: Ms. Hill attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for The Recording Academy)
AMOS SWEETS was one of the most interesting gifts in the lounge. The product brings music and candy together with the TastySounds musical lollipop that plays music through your mouth using bone conduction technology. When you put the lollipop in your mouth, you can literally hear the song.
GROHE is a leading global luxury brand for bathroom and kitchen fittings, dedicated to providing innovative water products. Invited guests were gifted with the luxurious GROHE Euphoria 140 Shower Head, powered by innovator Aqua Booster technology that delivers a powerful restorative experience.
Celebrities went home with a gift from Grossé, renowned for museum-quality costume jewelry loved by icons such as Marlene Dietrich. Founded in Germany in 1907, its signature six-layer plating with precious metals gives each piece an exceptional brilliance worthy of the world’s great museums.
LOS ANGELES, CALIFORNIA – JANUARY 31: Lalah Hathaway attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for The Recording Academy)
California-based artist David Krovblit of Krovblit Fine Art gifted a unique custom box-art experience, which featured a framed resin collage print. The custom-branded box delivered a bold, high-gloss piece of contemporary art alongside a branded tee, collector’s sticker pack and Golden Ticket, redeemable for an original full-sized work of art.
LOS ANGELES, CALIFORNIA – JANUARY 31: (L-R) Terry Ellis and Holly Robinson Peete attend the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for The Recording Academy)
Another gifting favorite was the fashion-forward dolls, presented by MGA Entertainment, a global award-winning company and one of the largest privately held toy and entertainment companies in the world. The company is known for its commitment to creativity, quality, and innovation. The doll is also a great shareable gift to give to a little girl in your life.
Frontera Wines gifted a selection from their number one Chilean wine brand in the United States. The company offers wine and music for every occasion. Frontera Wine is produced in Chile’s Central Valley. It’s known for being easy-drinking and approachable and it pairs well with a variety of food.
LOS ANGELES, CALIFORNIA – JANUARY 31: Leon Bridges attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)
Greens First is one of the nation’s best-tasting doctor-recommended greens powers available today. It is a nutritional powerhouse, filled with 49 Superfoods, digest enzymes, probiotics, folate and fiber in a single daily scoop to improve energy, digestion, immunity and longevity. Invited guests were among the first to taste the brand-new Greens First flavor, Strawberry Kiwi, which will be available to the public on Valentine’s Day 2026. Other flavors include Mint, Berry, Chocolate, Peach Mango and Citrus.
LOS ANGELES, CALIFORNIA – JANUARY 31: Anthony Hamilton attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)
Other standout gifting items on display were PETA x Just Meat, which offered plant-based chicken that was prepared onsite. Each celebrity received an “Eat No Chicken” one-month voucher, along with a t-shirt, “Grillin’ Without Killin’ Go Vegan” apron. MEBO x GLYMATE, provided high-quality nutritional supplements. Divina Dermatology, offered complimentary in-office services including the chance to experience XERF, a next generation non-invasive skin tightening treatment. Dr. Simi x Farmacias Similares delivered health and wellness kits of multivitamins and gummies to the Grammy-nominated world-class musicians.
LOS ANGELES, CALIFORNIA – JANUARY 31: (L-R) Jimmy Jam, Monarch Young, and Curtis Young (L-R) Jimmy Jam, Monarch Young, and Curtis Young attend the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)
LOS ANGELES, CALIFORNIA – JANUARY 31: Israel Houghton attends the Gift Lounge during the 68th GRAMMY Awards on January 31, 2026 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for The Recording Academy)
Charity related opportunities were presented as well. Multiple Grammy Award winners Jimmy Jam & Terry Lewis and Dr. Dre produced the song, “Someday Has Begun, Part 1” for “The Next Verse,” a global charity initiative inspired by the global anthems, “We Are the World,” and “Live Aid” to shine a light on hunger and raised money to fund the 100 Billion Meals Challenge, an organization co-founded by Tony Robbins. The initiative offers an invitation to artists and creators to lend their voices and platforms to the fight against hunger. Invited guests received a special shirt designed by artist and designer Ron Bass to commemorate the launch of “The Next Verse,” along with a limited-edition hat.
As the guests were leaving the gift lounge after that one-of-a-kind and extraordinary gifting experience, the celebrities were overwhelmed and surprised with oversized travel luggage filled with more than thirty additional gift items including AMISTAD’s The Way Love Goes, a memoir by hip-hop legend DaBrat DuPart and her wife, Judy DuPart; the nostalgic gem, Bring Himself, a unique micro-biography written by Lauren R. Harris and illustrated by Joe Everson; and products from Beekeeper’s Naturals, which is reinventing the medicine cabinet with clean, science-backed remedies powered by the hive and a brand of proven products using propolis, bee pollen, royal jelly and honey.
Dr. Anjali Rajpal of Beverly Hills Dental Arts presented a complimentary Smile Makeover Consultation, which included a cleaning, exam, X-Rays and In-Office Teeth Whitening. CB Grey, an Atlanta-based luxury silk accessories brand known for its bold, story-driven designs inspired by real women, gifted talent with an exclusive custom-designed 45 cc silk scarf featuring vibrant typography and an empowering message. CHC – Luxury Natural Candles, which is based in Henderson, Neveda, provided talent with an exclusive gift box of her line of bespoke, natural, eco-friendly beeswax candles with an array of captivating and vibrant colors.
DESUAR Spa, located in Los Angeles, presented guests with a $400 self-care experience to any of the five locations with services such as lymphatic drainage massage, top-of-the-line facials and the new non-surgical facelift using the only CACI Synergy Flex device available in the U.S. Dr. Anna Frants of Specialty Aesthetic Surgery, based in New York City, is a double board-certified facial plastic surgeon. She gifted talent with a cosmetic consultation that included a CO2 Laser Resurfacing Treatment of the Face. Celebrities also received Flaus, a DTC oral beauty brand, revolutionizing oral care with the world’s first electric flosser. The revolutionary, sustainable design makes flossing your teeth quick, easy and comfortable.
Dr. Tabatha Carr, ND is the founder of Good Girl Chocolate, based in Oklahoma City. Guests received a sample of her brand of chocolate, which is made from scratch and cocoa bean. She uses clean ingredients that are dairy free, gluten free and soy free. Hasbro Games presented MONOPOLY Deal: KPop Demon Hunters card game to guests. The card game combines the fast action of the characters and themes from the hit film on Netflix. The game is available at major retailers including Amazon, Target and Walmart. Karma Nuts presented their signature, award-winning two pounds, Karma Nuts Olive Oil & Sea Salt Topped Cashews. K’lani gifted their stylish Hair Tie Bracelets that are designed to be worn as bracelets.
MARLEYLILLY produces top-quality monogrammed clothing and accessories. The company presented its signature Personalized Extra-Large Bag that is perfect for a beach day outing. Mānuka Health gifted its Mānuka Honey Daily MGO 400+, a rich velvety monoflora Mānuka honey from New Zealand that is crafted as a daily ritual to support inner and outer wellness. New Chapter included its New Chapter Magnesium + Ashwagandha, which is a 2-in-1 multitasking blend for men and women benefitting muscle, bone, heart and nerve health.
NOOD New York creates innovative, sustainable solution wear that keeps everything lifted, smooth and confidently invisible under any outfit–a necessary item for women. Guests were presented with the gift set titled, The Weekender, a pre-cut Shape Tape in assorted skin-tone shades for customizable, sweat-resistant lift and hold, paired with their premium No-Show adhesive nipple covers that stay invisible and comfortable under tees, gowns and athleisure. PackIt presented The Dual Compartment Snack Box, that pairs one compartment powered by their own EcoFreeze Technology, designed to keep skincare, snacks, or any other essential items chilled for hours with a second insulated compartment for items that can remain room temperature.
Created by women, for women, Oner Active is an activewear brand for women who strength train and love to move. Women who take up space; physically, mentally, unapologetically. Oner Active, which believes every woman deserves to feel strong in her mind, body and spirit, provided an item from its line. Sattaché provided guests with the Sattaché Classic Bag, a functional, hygienic, vegan and versatile luxury shoe bag that provides convenient space for everyday essentials. SkinnyDipped gifted guests with whole, crunchy Lemon Bliss Almonds, roasted to perfection then SkinnyDipped in a creamy sweetness and spritzed with real lemon. Stanley 1913 presented its iconic Quencher, now fully leakproof and designed for life on the move. The limited-edition Black Honey colorway tumbler features premium gold accents and a flash of amber-toned glitter across dark gloss varnish, so that you can hydrate in style.
TruFru offered its TruFru Freeze Dried with real fruit picked ripe and freeze-dried to lock in fresh flavor to create that signature crunch. Each piece is layered in smooth white and dark chocolate. The new Home Recording Package, presented by Universal Audio includes their Volt 276 USB Audio Interface and a collection of their award-winning UAD Spark plug-ins. Universal Audio has a 60-year history of building gear for some of the best music studios, and this Recording Package lets you sound just like the records you love. Musicians took home, Unplugs, a hearing protection that can switch between protection and connection with the simple click of a button. Perfected by world class audiologists; no electronics, no batteries, no removing anything from your ears, just total sound control at your fingertips.
Unreal Snacks gifted Unreal’s Dark Chocolate Peanut Butter Cups, which are a creamy peanut buttery cult favorite made with rich dark chocolate and peanut butter made from organic peanuts. Vegan, fair trade, non-GMO, gluten-free, no artificial anything and 36% less sugar than the other guys. Urban Decay Cosmetics offer another generous donation with Urban Decay’s All Nighter Waterproof Makeup Setting Spray. Lock in your makeup with a natural skin-like finish and look perfect all day, without caking or cracking. Los Angeles-based artist Victoria White presented an 80-piece iridescent puzzle featuring her striking portrait of music icon Cher, alongside her legendary quote, “Mom, I am a rich man.” Housed in a stunning iridescent display box, this collection transforms into captivating coffee table art when not in use. Vital Proteins gifted Vital Proteins Collagen Peptides are easily digested and dissolve in hot and cold liquids. Add a serving of Collagen Peptides to your favorite beverages and recipes to support healthy hair, skin, nails, bones and joints.
Gwendolyn Quinn is a contributor and has penned theater and lifestyle stories for NBCNews.com, HuffPost.com, Black Enterprise, and Essence.com. She is the founder and publisher of Global Communicator, an e-publication covering newsmakers in media, communications and advertising.
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