The government is extending Ofcom’s powers to cover video-on-demand streaming services. Another innovation they couldn’t leave alone…
Secondary legislation through the Media Act 2024 will drag streamers with over 500,000 users under Ofcom’s enhanced ‘Tier 1’ remit. Think Netflix, Amazon Prime, Disney+, ITVX, Channel 4…
They will now be subject to basically the same rules as a legacy broadcaster. Audiences have to be “protected against harmful or offensive material,” and can complain to Ofcom if they see something concerning. Ofcom will have powers to investigate and punish breaches of its code. ‘Impartiality’ requirements will go into place. New accessibility requirements will come into force too:
“Services will need to ensure that at least 80% of their total catalogue is subtitled, 10% is audio-described, and 5% is signed.”
Lisa Nandy claims: “By bringing the most popular video-on-demand services under enhanced regulation by Ofcom, we are strengthening protections for audiences, creating a level playing field for industry and supporting our vibrant media sector that continues to innovate and drive growth across the UK.” Level playing field = stagnation speak…