Gisele Bündchen attends the 2025 Franca Fund Gala on November 23, 2025.
Credit: Getty Images
The Gist
Gisele Bündchen appears in a new Chanel watch campaign.
She posted the imagery to her Instagram account on Thursday.
Bündchen modeled a black ceramic and steel timepiece worth over $8,000.
Gisele Bündchen hits the high seas in her latest fashion campaign. The Brazilian bombshell returns as a Chanel spokesmodel as she promoted the brand’s J12 watch.
In a carousel posted to her Instagram account today, Bündchen sported a 38-millimeter black ceramic and steel timepiece worth $8,350. She paired the pricey accessory with a triangle bikini and matching cargo pants as she manned a sailing yacht.
“Proud to be part of this journey with the J12, CHANEL’s iconic watch,” Bündchen wrote in the caption. “A piece that reminds me that true power comes from within. It was so special spending the day at sea surrounded by nature. Thank you @chanelofficial.”
Bündchen previously served as a Chanel brand ambassador, fronting ads for their iconic No. 5 fragrance.
Gisele Bündchen in Chanel at the 2023 Met Gala.
Credit: Getty Images
Last month, Bündchen showed off a meaningful piece of jewelry in a separate Instagram carousel.
“As the new year unfolds, my heart is full of gratitude for the moments spent recharging with my family. May this year bring you love, health, peace, and new adventures,” Bündchen’s caption began.
“May you find the courage to honor your heart’s calling and to know and love yourself more deeply. Wishing you endless blessings and a beautiful journey ahead. Here’s to making 2026 a truly joyful and meaningful year. Sending so much love. 🤍,” she concluded.
Joaquim Valente and Gisele Bündchen in 2024.
Credit: Getty Images
In one snap, Bündchen posed for a selfie while wearing her custom diamond-encrusted Katharina Junkert initial necklace, which was handmade in Germany. It includes the letters “J” for her husband Joaquim Valente, “B” and “V” for her son and daughter with ex-husband Tom Brady, as well as the letter “A,” which could signify the first initial of her baby boy with Valente, whose name she hasn’t revealed to the public.
The former Victoria’s Secret Angel was spotted wearing the necklace back in September, though in an Instagram post, Junkert revealed that it was sent to Bündchen “this summer.”
Gisele Bündchen’s Katharina Junkert necklace.
Credit: Katharina Junkert/Instagram
Bündchen has kept her relationship with Valente, her jiu-jitsu instructor, largely under wraps, and the two quietly tied the knot in Florida on December 3.
Bündchen and Valente began dating in 2023. Her third pregnancy was confirmed in 2024, while news of her son’s arrival broke last February.
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