InStyleTue, March 3, 2026 at 2:00 PM UTCGisele Bundchen in a plunging white bra and jeans for Garnier global ambassador announcementCredit: Courtesy of Garnier

Gisele Bundchen in a plunging white bra and jeans for Garnier global ambassador announcement
Credit: Courtesy of Garnier

The Gist

Gisele Bündchen showed off a stunning Y2K-era hair transformation for her latest beauty campaign on March 3.

The supermodel announced she’s Garnier’s new global ambassador on Tuesday.

Bündchen posed in nothing but an off-shoulder sweater and black underwear while posing on the beach.

Gisele Bündchen’s sunkissed beach girl waves have long been her calling card both on and off the runway, but she’s playing a beauty chameleon for her latest campaign. In a major 180, the iconic supermodel announced she’s Garnier’s new global ambassador on Tuesday by ditching her signature bombshell curls for a sleek hair transformation that looks straight out of the early 2000s.

In photos shared by the beauty brand on March 3, Bündchen had fans doing a double take as she posed on a beach with a pin-straight hairstyle featuring a deep side part and face-framing layers—a tried-and-true style that was once a Y2K It girl beauty staple (and a look oftentimes worn by the runway icon herself in the ‘90s and 2000s). The star’s stunning frizz-free, flat-ironed hair, which was achieved with the help of the brand’s Fructis Sleek & Shine product, made her blonde highlights pop even more than usual, creating bright money pieces around her face.

Gisele Bundchen with straight hair in an off-the-shoulder sweater for new Garnier campaignCredit: Courtesy of Garnier

Gisele Bundchen with straight hair in an off-the-shoulder sweater for new Garnier campaign
Credit: Courtesy of Garnier

Sitting in the sand with the bright blue water behind her, Bündchen embraced seasonal dressing with a chunky charcoal gray knit sweater, which she styled off one shoulder. The 45-year-old star ditched her pants for the photoshoot, instead wearing just a pair of black underwear. A swipe of black eyeliner and matte rose-colored lipstick finished off her look.

Gisele Bundchen with straight hair in an off-the-shoulder sweater for new Garnier campaignCredit: Courtesy of Garnier

Gisele Bundchen with straight hair in an off-the-shoulder sweater for new Garnier campaign
Credit: Courtesy of Garnier

Gisele Bundchen in a plunging white bra and jeans for Garnier global ambassador announcementCredit: Courtesy of Garnier

Gisele Bundchen in a plunging white bra and jeans for Garnier global ambassador announcement
Credit: Courtesy of Garnier

In other photos from the photoshoot, Bündchen embraced the effortless girl-next-door beauty that fans know and love. Styling her golden-highlighted bronde hair in middle-parted waves, the mom-of-three looked like she was lounging in her backyard as she paired a plunging white bra featuring barely-there spaghetti straps with a polarizing denim style: High-waisted cropped capris, which showed off several inches of toned midriff and cut off mid-calf, leaving her feet bare. Leaning back on the cream pillows of an outdoor couch, Bündchen layered up with a light blue dress shirt, leaving the crisp design open to show off her white bra underneath.

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