We’ve all become accustomed to photographs of celebrities toting the latest designer bag. Whether they’re ambassadors for the brand or friends with the creative director, it’s an easy way for them to align with a specific fashion house – think Julia Roberts and Versace or Daisy Edgar-Jones and Chloé.

Interestingly, there is one bag that many famous women have been carrying of late that isn’t from a fashion house at all. Bella Hadid, Lily Allen, Rose Byrne, Aubrey Plaza, Simone Ashley and Katie Holmes have all been photographed with a woven bag that is, in fact, from a British high-street brand – even Edgar-Jones put down her Paddington bag in favour of this affordable tote.

bguk_3431893 *exclusive* london, united kingdom lily allen spotted in london carrying a dune bag pictured: lily allen backgrid uk 3 december 2025 byline must read: mattpapz / backgrid uk: +44 208 344 2007 / uksales@backgrid.com usa: +1 310 798 9111 / usasales@backgrid.com *pictures containing children please pixelate face prior to publication*MAHI

Lily Allen with her Dune bag

Deliberate L - GreenDune London Deliberate L – Green

Dune’s ‘Deliberate L’ bag is available in 10 different colours, including black, brown, sage green, red, pink and various metallic shades. At £129, it’s considerably more affordable than the majority of bags we see slung on famous shoulders; Dune says that, as a result, it’s now selling one of these totes every 15 minutes.

person in a stylish gray outfit on a city street near a luxury carCourtesy of Backgrid/Dune

Aubrey Plaza with her Dune bag

Deliberate L in blackDune London Deliberate L in black

With its soft structure and a range of sizes available, from dinky to XL, it’s a practical bag that offers both a long and shorter shoulder strap. The woven finish also makes it look a lot more expensive than it is, and it manages to feel both effortless and polished, which is no mean feat.

Deliberate L - Dark BrownDune London Deliberate L – Dark Brown

The only difficulty could lie in being able to buy your favourite colour, given how fast these bags are selling. Shop it now, while you still can.

Related Story

Leave A Reply