The event which marked the start of the band’s sold-out, 82-date world tour, was live-streamed on Netflix to more than 190 countries, including South Korea.
That, along with strict crowd control measures, may have had an impact on in-person attendance. Netflix is expected to release viewership figures later this week.
On Saturday, Big Hit Music – the music label run by Hybe – announced that Arirang had sold 3.98 million copies on the first day of its release. The boyband’s concert that took place in the historic Gwanghwamun Square saw them perform songs from their new album alongside hits like Butter and Dynamite.
The stakes could hardly be higher for both BTS and Hybe.
BTS is Hybe’s main source of income, with the firm’s operating profit slumping during the bands extended hiatus.
Meanwhile, K-pop has grown in popularity globally since the last BTS tour, which ended in 2019.
They now face tough competition for fans’ attention from rivals both real – like Blackpink, Seventeen and Stray Kids – as well as fictional – Kpop Demon Hunters.
Netflix is reportedly planning a KPop Demon Hunters world tour, as the streaming giant tries to further capitalise on its most popular movie ever.
The tour could go ahead next year to help promote a sequel of the hit film, according to Reuters and Bloomberg.