Revant Himatsingka, widely known as Food Pharmer, has posted a video examining the ingredients of Lay’s chips and raising concerns about how the product is marketed.
In the video, Himatsingka visually breaks down the contents of a Lay’s packet by adding its listed ingredients into a jar. He begins by sarcastically highlighting the presence of “air,” followed by small quantities of potatoes.
He then adds palm oil, rice bran oil, iodized salt, spices, maltodextrin, refined sugar, nature-identical flavouring substances, rock salt, acidity regulators, and artificial colours. He ends the demonstration by adding more “air,” presenting it as part of the product composition.
Alongside the ingredient breakdown, the video features clips of celebrities and athletes endorsing Lay’s. Himatsingka claims that while such figures promote the product, they do not consume it themselves. He further states that children who watch these endorsements may develop a habit of consuming the snack.
The video includes placards with messages such as “What are we feeding our kids?” and “Please read labels.” Himatsingka concludes by recommending that consumers either limit their intake of Lay’s or avoid it altogether.
Audience reactions
The post triggered a range of responses in the comments section, with several users saying it prompted them to review food labels more carefully.
One user wrote, “Thanks to your campaign, I recently started paying closer attention to food labels. As a result, I’ve stopped buying several products that contain ingredients like Maltodextrin.”
Another commented, “I believe the only natural ingredient in that is air.”
Some users raised broader concerns about the food industry. One comment said, “With all of the progress we have made, why has healthy snacking not become more accessible? It’s sad that cost-cutting and profit takes priority over health.”
Another user pointed to the role of endorsements, stating, “The celebrity endorsement problem in food is real. Someone with millions of followers promotes a product they’d never feed their own kids and calls it a paid partnership in fine print. The disclosure is there but the accountability isn’t. As someone building in food, ingredient transparency isn’t optional. It’s the only way to build something that lasts.”
First Published on April 10, 2026, 18:43:48 IST