For anyone who has experienced the chaos of a British festival campsite, videos coming from Coachella could certainly raise eyebrows.
Some of those attending the much talked about festival, which takes place over two weekends each year in Palm Springs, California, are ditching hastily assembled pop-up tents and crumpled gazebos.
Instead, they’re driving cars onto the campsite and creating an elaborate tent behind the car – with full-size beds, dressing rooms and even their own showers.
Car camping itself is nothing new, but the OTT way some Coachella campers are doing it this year is sparking conversation online.
It’s even been labelled “performative camping” – where you make your pitch as fancy as possible and film it for social media clout.
Ali Calder’s TikTok videos of her Coachella camp racked up millions of views last weekend.
“I got a three inch memory foam mattress pad so it felt just like my bed at home,” Ali says. “For the tent itself I [built] walls and my decorations were super fun.”
She also put up LED lights and brought her own shower and a cooler, which she “filled with drinks and snacks like hummus and salsa”.
There was even a disco ball, an electric fan, a selection of blankets and a furry rug to complete the set-up.