Stephen ‘Krusher’ Joule was a friend to the band and felt “honoured” to be the one cutting the ribbon to open the store.
He regularly sees photos of people who have completed the pilgrimage to the statue in the town.
He said: “I know that Lemmy would love that, and I know that Burslem must love that because it’s bringing in tourists.”
Being in the shop surrounded by various photos of the band brought back memories of when he first worked with them in 1979, creating their tour program.
“When I sat with them in their office I was terrified of them, but they were sweethearts,” he explained.
“When I first walked in here, I was absolutely astounded, everything reeks of Motorhead and it is rock and roll,” he added.