Celebrities Wore Mall Brands To The Met Gala
Bad Bunny wearing ZARA // Courtesy of Vogue via YouTube
Why It Hits: Who can afford Met Gala tickets — and spend lavishly dressing celebrities — says a lot about who’s thriving in fashion right now. Over the past year, iconic labels like Gucci and Dior have seen sales sputter, while mall brands — yes, including ZARA and Gap — have surged in popularity as they work to elevate their offerings and attract high-profile designers.
Behind The Style: Will the Met soon get a clearance rack?
ZARA dressed Bad Bunny in a custom black tuxedo to complement his old-man prosthetics, and also outfitted Stevie Nicks in a blue gown designed by famed British designer John Galliano.
Gap dressed Kendall Jenner in a “flowing, Greek-inspired cotton gown by GapStudio” designed by renowned red-carpet designer Zac Posen, according to The WSJ.
Last Looks: While ZARA and Gap aren’t the first mall brands to pop up at the Met Gala, it’s significant just how much their designs turned heads… which could change how consumers perceive both brands. And that’s exactly the point.
Posen has noted that Gap has a long, underappreciated history of appearing at major fashion events — including the now-iconic moment when Sharon Stone wore a black Gap shirt to the Oscars in 1996. He’s also floated the idea of adapting Kendall Jenner’s Met Gala look into a consumer-ready top.
Meanwhile, Bad Bunny has been on a ZARA kick this year, first wearing the brand during his Super Bowl halftime show. Interestingly, some eagle-eyed fans even believe the artist may be teasing a partnership with the retailer to launch his own fashion label, “Benito Antonio.” Stay tuned.
Next Red Carpet: We may be entering the most extreme era yet of turning runway looks into consumer products, with one-of-a-kind red carpet designs being adapted for the average mall shopper. That could spark even greater interest in who’s wearing what at major events.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.