Reality TV star Queen Mercy Atang arrived in one of the evening’s most attention-grabbing looks, a dress, she said, was made from more than 500 loaves of bread.
Surrounded by two maidens carrying trays of bread, several assistants helping carry the outfit across the carpet, Atang struggled to move freely.
Speaking to the BBC, she said the outfit was designed to promote her bread-baking business and insisted the appearance was intentional marketing rather than shock value.
“What other place is better to advertise my business than the AMVCA?” she said.
The dress was designed by the iconic Toyin Lawan of Tiannah’s Empire, who commented on Instagram that she’s beginning a trend of “everyone wear your business”.
The look immediately became one of the night’s biggest social media talking points.
Some social media fans hailed the design describing it as “a true definition of carrying your business on the head”.
However, not all fans were impressed. Some said the display represented a waste of food, a suggestion the reality TV star rejected.