First ever official destination for Beatles Fans in the heart of London
3 Savile Row is one of the most famous locations in The Beatles storied history as Apple Corps previous HQ, the recording studio for Let it Be and the location of the legendary Rooftop Concert
The ticketed experience will give Beatles fans access to seven floors of never-seen-before archive, rotating exhibits, the recreated recording studio in the basement and the famous rooftop
Register at https://www.thebeatles.com/3SavileRow for further news
Apple Corps Ltd. today announces news of the first ever official Beatles fan experience.
3 Savile Row, Mayfair, London is already enshrined in pop cultural history. It was one of Apple Corps Ltd’s earliest 1960’s headquarters, the studio where Let It Be was recorded and the setting for The Beatles’ – John Lennon, Paul McCartney, George Harrison and Ringo Starr – final public performance, the era-defining rooftop concert of January 30th 1969.
And now, 3 Savile Row will open its famous doors to all for the first time. Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to tread in the bands footsteps as they relive the iconic rooftop concert- as immortalised in Peter Jackson’s Get Back – on exactly the spot it happened.
Since its inception in 1968 Apple Corps Ltd. has overseen The Beatles’ creative and business interests and today’s announcement completes a full circle moment as it returns to its most famous early headquarters.
Speaking of the opening of 3 Savile Row, Apple Corps’ CEO Tom Greene comments: ‘We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney comments: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Ringo Starr comments: “Wow, it’s like coming home.”
Further details of The Beatles at 3 Savile Row – as well as details of a second experience currently in development – will be announced in due course. Register here for further news.