Christian Hunter
Jessica Alba fronts bridal and fine jewellery brand Gabriel & Co.’s first celebrity endorsement campaign.
Shot by Christian Hunter against New York City settings, the campaign highlights the versatility—and glamour—of Gabriel & Co.’s signature jewellery designs.
The campaign highlights meaning and authentic connection, with Alba appearing by herself and those she loves, offering a glimpse, if a stylized one, into a world where things slow down and moments matter.
At the core of the campaign is Gabriel & Co.’s ‘Love, perfected’ philosophy that shapes everything from its engagement rings to fashion-forward pieces.
‘Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life,’ said Dominick Gabriel, chief design officer and co-founder of Gabriel & Co. ‘The campaign truly reflects our belief that love is built slowly with intention, attention, and time, which is the spirit behind all of our designs.’
‘Jewellery has always been such a personal expression for me. It’s not just about how something looks, but what it represents,’ said Alba. ‘I chose to work with Gabriel & Co. because they create pieces that celebrate both everyday beauty and life’s biggest milestones. It becomes part of your life, your memories, and the moments you want to hold on to.’
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