Swimwear Brands Celebrities Can't Get Enough of This Summer

If there’s one swimwear brand I see celebrities wearing the most, it’s Frankies Bikinis. What started as a small mother-daughter business founded by Mimi and Francesca Aiello in their Malibu home in 2012 has grown into a celebrity favorite, with Kylie Jenner, Devon Lee Carlson, Hailey Bieber, Bella Hadid, and Iris Law all spotted wearing the label summer after summer. And it’s now stocked on major retailers like Bloomingdale’s, Free People, Revolve, Ssense, and Victoria’s Secret.

Another standout is Hunza G. In Who What Wear’s recent summer cover story starring Lila Moss, the British model wore pieces from Burberry x Hunza G’s new swimwear collaboration—a collection that immediately had our editors wanting one of everything.

Other bathing suit lines frequently seen on celebrities include Basic Swim, Bond-Eye, Dipped in Blue, Fruity Booty, Gimaguas, Miaou, Pech, Prada, Skims, Staud, Tropic of C, and With Jéan—all available to shop below.

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