Image: Push Square
Hello – it’s been a while since I’ve written one of these.
I wanted to share a small update with you all about Push Square, which many of you may have already noticed. I know a couple of you mentioned it in the forums.
Recently, we all sat around a big table with Rob’s Ringtons biscuits (they’re a northern thing, apparently) and made the decision to transition from a collective editorial voice to a first-person writing style. This applies to all articles.
What does that mean, in practice? Well, in short, it means less “we think” and more “I think”. So the next time I describe K-pop Idol Stories as a dream game, you’ll know that’s coming from me. (You’ve all got me sussed in the comments anyway.)
The media landscape has changed. People follow individuals rather than publications now. AI tools like Gemini have transformed the nature of search. It’s important we adapt.
The collective voice allowed us to speak from a position of authority, and that was great – but increasingly I think it’s important we put more of ourselves on the page.
Push Square has always been a website where we tell you what’s happening, and that’s not going to go away. But increasingly I think it’s important we also share the why as well. It’s easier to do that from a first-person perspective.
Big decisions demand big snacks, and I have to say these Ringtons biscuits delivered. Imagine crunchy biscuits with soft milk and white chocolate. I wish I could share one with every reader but Rob ate them all. By the way, this is not an #Ad. — Image: Ringtons
Over the years, we’ve had a great response to a number of our articles where we’ve demonstrated true human experiences: I took you inside the Korean studio behind Crimson Desert, for example; we reviewed TMNT: Shredder’s Revenge as a trio.
These are true, human experiences AI can’t replicate. Our decades of experience with PlayStation is our differentiator.
But you are also a part of what sets the website apart.
I never wanted to run a page where the comments are divorced from the content; I think your interactions are just as integral as the article itself.
By transitioning to a first-person perspective, it allows us to have a better conversation with you: authentic discussions, human-to-human.
On that note, now we’ve all had a bit of time to get used to things, I’d love to know what you think about it all. How are you finding the change? Do you think it makes sense?
Moving forward, I see Push Square as a cultural hub for PlayStation players: opinion-led, timely, razor-sharp coverage that cuts into the soul of what it means to be a PS5 fan.
Your PlayStation Life, if you like.