Upneeq x Cindy Crawford / prompt

Upneeq x Cindy Crawford / prompt

Project: Upneeq x Cindy Crawford
Client: Upneeq / prompt
Music, Sound Design & VO Record: Box of Toys Audio
Voice Over: Adaeze Ifeyinwa

CHALLENGE /
Celebrating connection and presence, Cindy Crawford teams up with Upneeq, a category-defining innovator in eye care. We were invited to create the audio for this multi channel campaign across digital and social platforms.

SOLUTION /
At the heart of the audio is a bespoke fashion music composition complete with original lyrics and vocals. Our aim was to capture a sense of the catwalk as Cindy struts through the city, dropping jaws where ever she goes while the lyrics allude to the product itself. Sound design follows Cindy through various backdrops, combining realistic foley with cinematic flair to enhance the drama. We also hosted a remote voice over session covering multiple deliverables and in depth safety information, with all the final assets being mixed by us!