Julianne Hough
Dancer and actress Julianne Hough is the newest celebrity brand partner for daxibotulinumtoxinA-lanm (Daxxify, Revance).
“I had been intrigued by DAXXIFY long before formally working with the brand, after realizing I needed a product to better align with my extremely busy schedule,” says Hough in a news release. “I am constantly on the go, and am more often than not on camera dancing, acting and hosting. DAXXIFY fits seamlessly into that lifestyle. More time between visits with my provider means more time doing what I love.”
The campaign will feature Hough educating consumers on Daxxify and sharing why she personally recommends the treatment and has made the switch herself. Hough will shoot content to live on her social media channels as well as on Daxxify platforms. The social media campaign will be further supported with a media spend to drive more consumer awareness and engagement.
“We’re thrilled to welcome Julianne as our new brand partner for DAXXIFY, the first innovation in frown line treatments in 20 years,” adds Adelle Walker, Chief Marketing Officer, Aesthetics at Revance. “This partnership marks an exciting milestone for the brand as we work to expand consumer awareness of DAXXIFY, which is the fastest growing neurotoxin in the U.S.”
