Good American has always been more than just a fashion brand – it’s a platform for inclusivity and body positivity.
We’ve worked hard to be a brand that empowers women, by redefining what is valued or even allowed in fashion by breaking down barriers and challenging dated norms.
When Good American launched, we introduced the world to the #GOODSQUAD, a group of women who represent the brand and our values. Six years later, in October 2021, we launched a new casting call where we met thousands of women in 7 cities.