With all her latest projects, Meghan Markle (or Sussex—name change!) is on her way to becoming the next lifestyle icon. She announced a mysterious lifestyle brand last year, then more recently changed its name to As Ever right before the premiere of her Netflix series With Love, Meghan, where she provides viewers with plentiful tips on elevating the everyday through cooking, hosting, and more.
It wasn’t clear what her brand, formerly American Riviera Orchard, would be selling—but given her known love for cooking, it’s not a stretch if you assumed it was food-related. You can’t buy anything just yet, but the website just teased some products launching this spring. Here’s a first look at what’s on the way.
Jams and Spreads
The first assortment of products comes as no surprise: It includes a raspberry spread that Markle has alluded to several times. She’s previously raved about and shared her fruit jams with friends, saying in a recent Instagram video, “Of course, there will be fruit preserves. I think it’s pretty clear by now that jam is my jam.”
The site also shows a limited-edition wildflower honey spread with honeycomb. (The inclusion of the honeycomb likely means this honey is high quality and minimally processed.) It’s unclear when and for how long it will be available.
Baking Essentials
Markle doesn’t love to bake, but she does it anyway. Why? In the first episode of her cooking show, she said, “Baking is not my favorite thing, but I will do it for one of my favorite people.” In keeping with this sentiment, the Duchess is offering accessible, beginner-friendly baking essentials that take the guesswork out and leave the love and fancy in.
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As Ever
In a later episode of her series, Markle introduced whimsical flower sprinkles for topping your baked goods, which you can order from As Ever soon. You can also try an easy crepe mix that is “French style.” (Homemade crepes aren’t exactly baking, but close enough.)
Lastly, there’s a shortbread cookie mix (with flower sprinkles already included). The cookie mix and raspberry spread makes a classic thumbprint cookie that Markle recently shared on her Instagram.
Herbal Teas
The last set of products includes an herbal tea selection with hibiscus, peppermint, and lemon ginger flavors. If these items are any indication, the lifestyle Markle is promoting embraces the slower, sweeter pleasures.
Imagine this: starting your morning making French crepes, spreading some fresh preserves on top, then sitting down and enjoying them with a cup of tea and your favorite people. You can do all of the above with As Ever offerings.
To find out more about pricing and how and when you’ll be able to order, sign up for the As Ever email list on asever.com.