These Calvin Klein campaigns are unforgettable!
(L-R) Jeremy Pope; Cooper Koch; Bad Bunny for Calvin Klein.Calvin Klein
From Justice Smith to Indya Moore to Troye Sivan to Pabllo Vittar, Calvin Klein has been a very queer-inclusive fashion label by hiring LGBTQ+ celebrities to appear in their campaigns. Not only have these campaigns been important for representation and diversity, but they’ve also been incredibly beautiful, sexy, and fun.
Though Calvin Klein makes all sorts of clothes, apparel, perfume, and jewelry, one must recognize that the brand is best known for its underwear ads featuring gorgeous celebs. As time goes by, the company has managed to stay relevant in pop culture and among consumers, often making headlines for its sensual marketing campaigns and iconic products.
Scroll through to see our favorite Calvin Klein ads over the years.
Brandon Flynn (November 2023)
Calvin Klein
Jeremy Pope
Calvin Klein
Cara Delevingne
Calvin Klein
Cooper Koch
Vinson Fraley (June 2024)
Justice Smith
\u201cJustice Smith and Nic Ashe are family. They have been together. They have been apart. And they have worked through it all. This is Love\u201d
— calvinklein (@calvinklein)
1653064205
Nic Ashe
\u201c\u201cI remember when my mom passed, I asked you to not be further than like, two inches from me for a while. And you just really like honored that.\u201d Nic Ashe on @standup4justice\u201d
— calvinklein (@calvinklein)
1653058801
Pabllo Vittar
\u201c\u201cToday I can be whoever I want to be.\u201d \u23e4 @pabllovittar by Ryan McGinley #PROUDINMYCALVINS \n\nWatch #PablloVittar\u2019s full video:\nhttps://t.co/hZdg9EKkSt\u201d
— calvinklein (@calvinklein)
1589660047
Omar Ayuso
\u201cOmar Ayuso. The moment, 2013.\n\n\u201cWhen I told my mother, I thought she would be shocked\u2026\u201d\n\nDiscover Moments of Pride. Shop the campaign: https://t.co/88i006HxcB \n\n#proudinmycalvins\n\nOmar Ayuso documented by Gorka Postigo.\u201d
— calvinklein (@calvinklein)
1622142002
Lil Nas X
\u201cRetro-inspired. @LilNasX in the CK One Micro Trunk. By Ryan McGinley Studios. #MYCALVINS \n \nShop new underwear: https://t.co/jECjYYW3nn\u201d
— calvinklein (@calvinklein)
1603749342
Chella Man
\u201c.@chellamanart on Identity. Discover more: https://t.co/ltAUnB5uNb\n\n#PROUDINMYCALVINS \n\nBy Ryan McGinley\u201d
— calvinklein (@calvinklein)
1593279294
Troye Sivan
\u201cyour next pride fit? fluid pieces to style with anything. see it on @troyesivan. a thread\u2026\u201d
— calvinklein (@calvinklein)
1675549802
Diplo
Calvin Klein
Jeremy Allen White (January 2024)
Jeremy Allen White (August 2024)
Calvin Klein
Bad Bunny
Calvin Klein
Lorde
Calvin Klein
Jacob Elordi
Calvin Klein
Michael B. Jordan
\u201cShould we drop more? @michaelb4jordan\u201d
— calvinklein (@calvinklein)
1677504600
Jamie Dornan
Calvin Klein
Trevante Rhodes
\u201c\u201cI want to win,\u201d says actor (and former track and football star) @_trevante_, \u201clike an athlete.\u201d\u201d
— calvinklein (@calvinklein)
1488400750
Vika Evseeva
Calvin Klein
Shawn Mendes
\u201cIntroducing #MYCALVINS CUSTOM.\n\nCustomize your favorite #ModernCotton styles with bold patches, vibrant colors, and statement-making phrases. Like #ShawnMendes, make #CALVINKLEIN your own: https://t.co/JIMbSpeyxz\n \n@ShawnMendes shot by #MarioSorrenti\u201d
— calvinklein (@calvinklein)
1559845789
Nick Jonas
\u201cMore than a handful. @nickjonas channels Mark Wahlberg in the latest issue of @FlauntMagazine. #mycalvins #tbt\u201d
— calvinklein (@calvinklein)
1412284877
Vinson Fraley (March 2021)
Tontawan Tantivejakul
Calvin Klein
Lucas Barski
Calvin Klein