He said: “I think that it’s a way of building momentum and so she can make a new announcement which once again will gain column inches.
“It’s tough for her to have her As Ever brand Instagram and her MeghanInstagram, and which ones she uses to push her brand. If she’s sold out (of brand stock) then there’s no reason to push it on her personal socials as people will complain.”
Ede continued: “The issue is that we all know with social media it’s about consistency and speaking to your audience and it doesn’t feel like she’s grasping that side of things.
“It may be that she genuinely doesn’t have anything to actively promote so she’s taking a back seat for a while on that side of things, but her followers may desert her.”
Royal expert Richard Fitzwilliams also said that he thinks Meghan may have refrained from making Instagram posts for tactical reasons, particularly after it emerged that senior aides for both the King and Prince Harry held a meeting in London.
While Meghan and Harry have denied leaking details of the “peace summit” meeting, Mr Fitzwilliams told Express.co.uk that her silence on social media is “curious”.
He said: “Meghan’s silence on Instagram is therefore curious. It must, however, be linked to tactics. If they did leak it (the meeting), something I would personally bet on though without proof, it has had the intended effect of dominating coverage of royal events, with many commentators encouraging ‘reconciliation’. Hence the lack of posts as they would draw no attention.”
While Meghan has not posted on social media on her personal account, her As Ever account has continued to have regular uploads, with the last post being nine days ago.