KIM KARDASHIAN’S BRANDS ARE DEAD…

KIM KARDASHIAN’S BRANDS ARE DEAD…

For 16 straight years, Kim Kardashian’s face and every single brand attached to it behaved like a brand new iPhone launch. New drop, instant sellout, five stars, rinse and repeat. She was literally the new girl boss Hydra. Cut off one contour kit and three subscription boxes grew right back. But is it just me or does 2025 feel like a very dry year for Kim? The skin website literally feels like an eerie abandoned mall with their closing statement on their website. To our valued customers, with deep gratitude, we share that Skin by Kim will be winding down operations and officially closing on June 29th, 2025. While this chapter is coming to a close, the commitment to innovation, self-care, and skin confidence that Skin Embodied will live on in new and exciting ways. From the bottom of our hearts, thank you. It has been an honor to be a part of your skincare journey. If you have any outstanding questions or need assistance, our customer service team is here to help. The Skin by Kim team. Translation: The products sucked. They were overpriced. Nobody bought them. So, we’re going to regroup. Not to mention, if your favorite skincare brand was actually shutting down, would you not be like, “No, babe. Nothing.” I have not heard a peep about this. Nobody cares. And this was back in June, by the way. What in the world has Kim been doing at all in 2025. Not to mention, she’s been like pretending to be a lawyer, I guess. I mean, if I could star in Legally Blonde, I absolutely would, too. Meanwhile, big sister Courtney is hawking lemmy gummies like vitamin Jesus and actually seeing growth regardless of whether or not those gummies are actually good for you. I need to drop a video on that. And Kylie’s lip kits are actually still popping off even though they’re drier than Kris Jenner’s hands. What were you thinking, you stinker? Mama, you can get as many facelifts as you want, but you cannot hide those dry hands. Even Khloe Kardashian’s Good American Jeans still rake in some dollars. So why is the woman who wrote the playbook suddenly flubbing her own franchise? Is it the marketing? Are companies pulling out of the Kardashian name? Well, buckle up, besties, because today I’m finally going to get us some answers. Now, before we hop in, please don’t forget to like, subscribe, and also turn on that ring a ding ding bell down below so you can be notified every single time I upload a video. And if you have done all those things, thank you guys so much for being here and being part of the channel. You have no idea how much I love this. Also, an announcement for this channel moving forward. If you guys are one of the amazing people who has complimented my lip combos over the past few months, I am going to from now on always put my lip combo in the description box for you girlies. So, you can find it down there. Back in 2017, KKW Beauty launched with three cream sticks and the subtlety of a Super Bowl ad. Bro, to tell you that I remember this so clearly, the way that this had like the internet in a chokeold. Lord knows what she’s doing. Lord knows that she’s a makeup artist. How does she know how to do this? Obviously, it probably helped from, you know, Makeup by Mario, his success today. Look at her go into the hairline. She doesn’t even care. The contour sticks were small, but they blended so effortlessly. You guys, size doesn’t matter. I’m telling you that right now. This is a clear example. Now, she wants us to believe she does her own makeup. I missed the sticks. They were so good. Google Trends had the term Kim contour kit causing a search spike five times larger than Fenty Foundation that same week, which if you know at the time the huge popoff of Fenty Foundation, you would understand that that is absolutely crazy. Now, Kim rode that heat into future launches. Palettes, concealers, and a fragrance line that literally smelled like $10 million in 10 minutes. I cannot believe how quickly these girls could sell out products like the KKW, you know, Kylie Lipk like like what the chokeold. It was crazy back then. You guys, these are like crayons. They are so smooth and creamy. So, I said this before, I kind of do it a three. This kit also comes with, of course, the dual-ended brush. It comes That brush looks That brush looks garbage. What is that? Is that like one of those like little cheap sponges you get in one of those art kits for free? No. Okay. Sorry, I had to go tweet. Did she cut the video to like blend it with a different product? Don’t. That’s tea. The Sorry, I had to go tweet and it cuts and her makeup is blended. Girl, how did we not see through that? Cody bought 20% of the brand for $200 million, validating every she’s a mogul headline that her PR team paid for. Fast forward to the skin launch in 2022. Now, obviously, she was no longer Kim Kardashian West, so she needed to completely rebrand as her classic Kim Kardashian punchline. Same woman, same follower count, different vibe. Google interest around the release week barely equaled what KKW Beauty pulled on an average Tuesday in 2019. and Skin by Kim launched riding the massively successful coattales of KKW Beauty. It also seemed that everybody loved KKW Beauty. And yet, when it came to Skin by Kim, the hype kind of just died out. So, what actually caused this? Well, let’s take a good hard look at Skin as a whole. Kim rolled out nine skincare items and said, “Trust me, you need the whole set.” Total checkout price around $630. That’s rent in some places or a round trip to Mexico. Besties, I’d rather go to Mexico. getting tagged in so many of this new Kim Kardashian $630 ninestep routine. What do we think about it, Dr. Claire? I think sometimes people charge a lot of money to make the product feel like it’s something that you need to look like them. The truth of the matter is that we need science. Is there science? Do we have data? If not, then you don’t need to spend a lot of money. It’s just not necessary, nor do we have any proof that it’s worth that amount of money. So, I think you should save your money, put it towards something like Botox, a laser treatment, or just not spend it at all. Okay. I don’t know if I’m I don’t know if I’m going to say put that money towards Botox instead. You can use freaking a knives scrub and just get Botox. No, no, no, no. And also, my favorite part is that girl going, “Yeah, yeah. Okay. Yeah. We all know it’s not a ninestep skincare routine keeping her skin like that.” For real. Kim Kardashian showed us how she uses her $630 skin care skin by Kim. Kim starts by removing all of her makeup with a makeup wipe. Why did I think she would use something more gentle? Personally, I love a good cleansing balm. It removes my makeup and it’s so gentle with my skin. Next cleanser. Kim describes this cleanser as light and foamy. It’s definitely light and it’s definitely foamy and feels super soft on my skin. She follows up with the 50. I hate this packaging. I hate this packaging. I There are very few things that I hate as my I don’t know if you guys remember like when Target came to Canada because it was a short hot minute and then they left. They would like put these like cylindrical balls like these cement balls outside. They’re kids would play on them. That’s all this looks like to me. This looks like playground white home interior BS. I hate it. It First of all, it’s so impractical. Could you imagine trying to pack all this in a makeup bag? It would Why am I packing a brick? $5 scrub. And make sure to go down her neck, too. Now, toner. Kim’s facialist, Joanna, pats this on with cotton pads. She uses a press and release motion because when you press, the skin microscopically opens. And when you release, it grabs anything that’s sitting on top of the skin like a sponge. The hyaluronic acid serum is really special because, you guys, the scent of this, yep, smells like roses. It has rose essence. So, respectfully though, like nobody wants scent in their skinincare like that. Kim, you if you are using any sort of I don’t know La Mer, you’re using Sicily, you’re using all of those. I can’t even imagine the product she’s using. She’s using skin suiticles times 2000. There is no scent in these. You do not want scent in your Nina Pool knows. I’ve seen enough. The fact that all the prices are so expensive, but yet they’re so tiny is a dealbreaker for me. Kim took a pick of herself in her bathroom and her line was nowhere to be seen, but there was a bottle of Cetaphil moisturizer in the background. Okay, so she’s tapped in. She’d still be shopping at the drugstore. I see her. That’s transparency. But exactly. Nobody’s Everybody knows she doesn’t use this. At the same time of release, she also decided to launch a $100 trash can for your bathroom that looked like a clay pot that I could have made in school. Get out of here, Kim. For that kind of cash, you expect magic. Or at least I do. Instead, reviewers said that the face wash felt like any $10 drugstore gel. The vitamin C smelt weirdly like hot dog water and the eco-friendly refills were just more plastic sleeves that you throw away. Skincare line SKKN by Kim. So, I bought these two products, the exfoliator and the under eye product cuz I know these two products very well. Meaning this category of skinincare. The packaging. This is an eye cream. It is bulbous. I don’t understand it because it doesn’t I don’t have a circular house or medicine cabinet. So, it doesn’t even have a flat bottom. So, it’s effectively like an egg. I guess it has like a tiny little flat bottom, but that’s impractical at best. This is crazy. It’s gigantic. How are you going to travel with this if you don’t have a private plane? You have to be a billionaire to use this product because if you don’t have a private plane, how are you traveling with this? It’s just not practical. And I’m a very practical and organ. And if you’re a billionaire, you’re not using that product. Jeff Bezos is not using Skin by Kim. He’s not like on that bald head. He’s using Skin Better Science. I know it. Somebody needs to say it, but Kim Kardashian’s new makeup line, Skin byKim Makeup, is probably one of the worst product launches Kim Kardashian’s ever done. I love Kim Kardashian. I think the way that she built Skims is absolutely genius. But when we asked her to bring back KKW Beauty, we meant bring back the contour, bring back the highlighter sticks. These were awesome. These were so unique on the market, and this is what made her brand go viral. Maybe even her blushes or her fun eyeshadow palette. But this is not what we asked for. These soft matte lipsticks, the boring lip liners, the eyehadow that eyeshadow palette looks like cardboard. That that eyeshadow palette looks like if I stuck my nail into it, break my nail. I I don’t Nobody wants this. When makeup Mario exists, you can’t just sit around and put out the same thing you did a million years ago cuz it worked once. Girl, liners. The eyeshadow palette that’s so neutral and dull. Don’t get me wrong, this is probably what Kim Kardashian uses, and I bet it’s very on brand for her, but this is not what we need. We need something that’s unique, and the contours and the concealers that are actually what Kim Kardashian uses, and I feel like this is just so boring and very, very dull. Or maybe it’s the marketing, this campaign. Kim Kardashian looks absolutely miserable in here and looks like she’s not excited about this makeup launch. All I’m going to say, it’s Kim Kardashian. I love you, Kim. I think this is going to do well for you because you’re Kim. It’s going to sell out. But I don’t think this fans who actually loved Kim started to do the math out loud and it didn’t make any sense at all. What made it worse is that Kim was trying to market skin as a legacy luxury line. She wanted people to rank it next to fancy brands that your grandma’s used and loved her entire life like La Mer. But legacy status is something that you earn after decades of customers and dermatologists raving about your brand. Not something that you can casually claim on launch day. Shoppers flipped the bottles, read the ingredient lists, and realized that they can get the exact same product from The Ordinary for like 20 bucks. Oh my god, a Michaela review. Like, all I This is exactly how it’s going to go. I love the packaging. I love everything Kim does. Kim Kardashian. Kim Kardashian. Okay, so fat, just to recap, I did the exfoliator, the AHA toner, and the hyaluronic serum. As of right now, my skin feels very baby soft and plump. I’m sorry. Did you just You did the exfoliator, the AHA, then you did the hyaluronic acid. Got it. Okay. This is the $90 serum. This is the vitamin C8. So So now we’re going to add another active of vitamin C, guys. My skin would be bubbling like the fourth degree burns and the breakouts I would be having if I slapped all those products on my skin at once. I can’t with that. So this is meant to help with fine lines, wrinkles, pigmentation. It’s interesting. I’m 24, so I don’t necessarily have fine lines and wrinkles right now, but I do think it’s important to kind of work on it while you’re young. Okay, so I’m just applying about two pumps of this all over the face. It’s very, very thin. It’s very It’s the consistency of water. This feels amazing on the skin. I’m obsessed with the texture of it. I mean, I ain’t no derm, but like her skin is looking like it’s bark and like that redness. Like, I’m sorry if I used that many act I my skin would be barking, too. Now, the comments on this review say it all. $90. The Kardashians are bugging at this point. I’m sorry, but an HA serum should not be $90. There is not a reason for that. It looks all very nice and would probably be the product I’d choose, but I’d rather be wrinkly than spend $90. And look, this all would have been fine. It was boring, but the brand could have existed and brought Kim a little bit of money by the end of the year. But no, of course, with the Kardashians, there had to be drama. Before Skin even hit shelves, two small blackowned companies, Skin by LH, Lorie Harvey, and Skin Plus, a Brooklyn spa, were already using almost the exact same name. Kim’s lawyers pushed anyways. Lawsuits flew, and it left a really sour taste in people’s mouths. But of course, this wasn’t the first time that Kim decided to steal from small creators. And of course, it won’t be the last. Kim Kardashian is getting backlash for trying to steal the name of this small business. A little while ago, Kim Kardashian announced that she was rebranding her makeup line, KKW Beauty. Well, apparently now she has filed a trademark for a new brand name, and it’s called Skin, spelled SKKN. Well, the issue is that this business, Skin Plus, has been operating under the name since 2017. That this woman worked very hard to build her company from scratch only to have its name stolen. And the brand has now issued a cease and desist letter and is pursuing legal action. This is exactly the same thing that Haley Bieber did with Road. Like, these people are so incredibly entitled. It doesn’t matter what you have because they can just pay more money to steal it from you. With these three factors at play, Skin ended up with a pretty lukewarm launch. And obviously, all of the evidence is in Google’s data. Google tracks how often people search a brand. And guess what? Skin’s search numbers dropped over 80% just a few months after launch and never bounced back. In plain English, everyone looked once, shrugged, and moved on. And this all just goes back to people not really caring about the Kardashians anymore, like at all. We’ve already seen this rodeo before with tons of brand releases that end up underperforming and getting closed down a few short years later. Especially again because we know that Kim doesn’t use these products. Like she’s really not the saleserson to be selling this to us. Whether or not I believe Haley Bieber actually uses her products. I did a big deep dive on road if you guys want to click here and watch that. At least she pretends she does. At least it kind of seems like she does. Her using the lip product, the makeup product, she’ll be on the go. She’s patent on the blush. Whether or not I prefer those products is not really up to debate right now. It’s the fact that I can see Haley Bieber living and breathing and dying by her brand. I can’t. Do I believe it though? No. Kim has been seen getting very expensive professional-grade treatments. Tens of thousands of dollars being spent on cosmetic work. She just isn’t the best person to sell skincare makeup products. But there’s a big reason why Courtney’s gummies are actually selling out and Kim’s products are all kind of biting the dust. And it has absolutely everything to do with relatability. Kim’s career was pretty much built off of aspirational relatability. You couldn’t afford that Birkin, but you can afford the $32 contour stick. Then this new billionaire era hit. A 15step spa bathroom tour, a minimalist jet interior and $100 hyaluronic acid serum. Later, the girl next door automatically becomes the girl behind a velvet robe. Watching the Kardashians right now, the newest episode. Kim gets her driver’s license picture taken. And not only does she make the DMV stay open late for her, she’s doing glam while she’s sitting there waiting. Like while they’re sitting there waiting, just staring at her. She’s like doing full glam while the whole DMV is closed and then goes behind the counter and looks at the picture to approve that it’s okay. Now, here’s where the Kardashians are losing us. Okay, they think it’s like they just can’t they’re not relatable on TikTok or like they’re just not great with social media. What the problem is is they’re not relatable as people anymore. Like most of us have issues going to the grocery store and getting gas on the same day and not splitting it up between paychecks. It’s also like that’s not real human behavior. We all have a level of self-awareness or at least I’d hope that we do that. Oh, I’m maybe kind of inconveniencing these people. Oh, it’s kind of annoying like that they all have to stay here and wait for me. Maybe I should show up to the DMV with my makeup on. But I don’t think they have any self-awareness. And they’re just putting this on TV like we love watching their immense privilege. People are dying, Cam. We don’t envy your lifestyle anymore. We’re sick over your hoarding of wealth and lack of help. Millionaires do nothing productive with their excess of wealth. Courtney Kardashian was right all along. It’s who she is to her core cuz she’s so intolerable. It’s almost like a greediness. You’re just witchable human being. I don’t agree with who you are and the kids. No, Kim. Enough time has not gone by and we will not forget what Bill and Thiaga did and who they really are. But I guess you thought, “Oh, I’ll just post this. It’s been like a year.” Oh, but what makes this post even worse, you including your very young child. Your child in a post about Balenciaga. And we all know what they stand for. This photo here to me shows how Kim has sold her soul to Hollywood. It is not only disgusting, but it is so sad. And I’m so glad to see that so many people are on the same page when it comes to this post. And the snakes are snaking in these comments. We even got double-headed snakes in here. Big up for speaking on the Armenian genocide, but when another country is currently being genocided, you stay silent and now support Balenciaga. People look up to you, Kim. What about the kids? Lol. This is like condemning the Holocaust and then going for lunch with Hitler when it took her a Oh my god. Like we could make a whole video on the fact that Kim Kardashian still supports Balenciaga. Balenciaga had some of my favorite bags my entire youth. The city bag is an icon. Will I ever step foot in a Balenciaga again? Never. You will never catch me dead wearing Balenciaga. I’ll take that to the grave. Because it’s about your morals. It’s about what you believe in. And that was disgusting what they did. Kim has no moral compass. And with Gen Z, who treat emotional transparency like currency, they watch Kim’s filtered skincare routine, and they honestly think they’d rather buy road skin at Sephora for twice the value. In a way, Kim’s own success is what’s actually killing her brands. And Kim Kardashian realistically lives in a completely different galaxy than the rest of us. She sleeps in mansions, rides in private jets, and hires skin doctors the way that people hire babysitters. When someone who pays $1,000 for a single facial tells you that you need this $630 skincare range, you kind of just scroll by and forget what they even said. Because her life is so huge and shiny, the prices that she sets stop making sense to normal and real people. A Jenzir with a full cart of groceries will happily skip a $90 serum being sold by Kim after she sees her flaunt a $400,000 Birkin on her Instagram. The message and the messenger certainly do not match. And what is Kim creating these products for her billionaire friends to buy? Because again, like I said, the billionaires are not buying Skin by Kim. That clash is called the paradox of access. The more money and perks a celebrity has, the less believable it is when they push daily essentials. If Kim wants to sell diamonds, sure, she wears those, but when she tries to sell you a simple moisturizer that costs $100, everybody looks and says, “Easy for you to say, billionaire.” And they scroll away. So, Skin didn’t flop just because of the weird smells and the plastic refills. It also flopped because the richest woman on reality TV tried to play drugstore aisle coach and regular folks just couldn’t take the pitch seriously. Now, is there any way that Kim can come back? Can she fix this at all? Or is she done for? We can already see how Kylie Jenner is flipping on her own marketing completely, and it is making waves. After admitting to her own boob job down to the nittiest of grittiest details, she’s back on the radar as everybody’s big sis who now automatically wants to help you. If you guys haven’t watched my deep dive on that because I get really deep, you can go ahead and click here. She’s trying her best to be relatable again in a way that Kim Kardashian hasn’t necessarily copied yet. I mean, she kind of has or she’s tried by trying to use North as like her relatable mascot, but like it’s barely made any sort of dent in her overall sales sometimes. But I also think it feels kind of forced. Like why is North on the camera at 12? Like let her be 12. I sincerely hope Kim Kardashian’s marketing team is getting their coin because they have been eating the other marketing girls up lately. So after having Lana Del Ray be the face of Skim what I would call anti Valentine’s Day campaign, she now had North do an honest review of the relaunch of her new makeup line under her brand Skin. The reason this is genius is because there’s this running joke on the internet that one person who’s always going to humble Kim is her own daughter, Northwest. The earliest example I can think of was when North got to meet Jojo Seiwa for her birthday party and she called out her mom for saying that sometimes Jojo is too loud right in front of Jojo with No, my favorite is when Kim Kardashian wore that like whole pearl dress and North was there with the designer for like before the mech gala and she’s like the pearls look cheap. The the pearls look fake. Like thank God. Okay, so what are your notes? There’s way too much gaps in the pearls. I think we felt the same. Okay, so if we fix the pearls by the leg, cuz those were all rerung for us. The pearls look fake. North is so good for Kim. The perfect first child. Unless Kim changes her personal marketing again, nobody is going to buy her products. The lesson isn’t that Kim can’t sell. It’s that nobody, no matter how many followers, gets to shortcut relevance forever. Trends age, audiences change, and even billionaires have to get in line with everyone else when the algorithm decides it’s someone else’s turn. So unless Kim Kardashian changes with them, we aren’t going to see a massively successful brand from Kim in the future anytime soon. Until then, your car is totally safe from the $95 face oils. Thank you guys so much for watching today’s video. If you enjoyed it, please throw a big fat thumbs up and also comment down below and let me know if you guys have ever bought Skin by Kim. I’m sorry. Once I saw that, I just you couldn’t you couldn’t pay me to care. There was no way I was going to buy into that. Like, I’m sorry. Like, you fooled me once. Shame on me. Fooled me twice. No. If you want to see more videos like this, you can go ahead and click here to find out all about the downfall of Kylie Cosmetics because girl, those products I literally went to the drugstore. They are collecting dust. Why are they at the dollar store? Or you can go ahead and click here to find out why everybody’s face is starting to look the same. Are the Kardashians to blame? I don’t know. You guys decide. You guys know I love you and I only make these videos because I truly want the best for you. I hope you have an amazing day or night or whenever you’re watching. And I’ll see you very soon. Bye, guys. [Music]

💀 KIM KARDASHIAN’S BRANDS ARE DYING… and honestly? No one’s surprised. From the fall of KKW Beauty 💄 to the flop relaunch of SKKN by Kim 🧴 — it’s giving cash grab. And let’s not forget the drama where she tried to steal the SKKN name from smaller brands 😬💅

In this video, we break down the downfall of Kim’s beauty empire, the shady business moves behind her skincare line, and why people just aren’t buying it anymore (literally). 👀📉

✨ The era of celebrity skincare might be over… and Kim K might’ve killed it herself. ‘LIKE’ the video if you enjoyed it, and comment down below ⬇️ what video’s you’d like to see in the future! Love, Lael ❤️

#KimKardashian #SKKN #KKWBeauty #CelebrityBrands #BeautyIndustryTea

💄 💋 LIP COMBO:
Refy Blur Liner – Opal
Huda Beauty Faux Filler Gloss – uuu Baby

👯‍♀️ watch me & my bestie! @TheBestiesRoblox
🦋 listen to my album: https://lovelael.lnk.to/idkiwab
👕 merch: https://laelhansen.com/
❤️ https://www.instagram.com/laelhansen
😇 https://www.tiktok.com/@lovelael

Kim Kardashian
SKKN By Kim
SKIMS