L’Oreal are truly putting the ‘decay’ in Urban Decay.
L’Oreal, owner of Urban Decay, has changed the formula of the brand’s ICONIC All Nighter setting spray and will no longer be using the famous formula (the patent for which is owned by Skindinavia, who shared this news on their Instagram).
I personally consider All Nighter to be on the Mount Rushmore of beauty products (photo attached). This product has gone viral multiple times with users sharing stories about All Nighter (or other UD setting sprays) keeping their makeup in tact even after car accidents.
Urban Decay has fallen off the radar big time over the last few years, and in my opinion, All Nighter is their flagship product that has helped keep them relevant.
Does anyone else think it’s an absolutely terrible marketing/product decision?
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Images 1,2,3: statement from Skindinavia
Image 4: what I believe to be the makeup Mount Rushmore (excellent graphic design by me)
Images 5,6: UD customers doing free viral marketing for the brand’s setting spray
Posted by lucky_c4t
14 Comments
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Yeah, they’re definitely hoping the popularity of the item keeps people buying it with the formula change
But I would not be shocked if people start breaking out from the new formula
So good luck with continuing to profit off that setting spray once people have no choice but to stop buying it because you fucked with the formula
https://i.redd.it/og71ltwueyff1.gif
L’oreal operates a factory in occupied Palestine & have extensive business relations with Israel:
https://www.bdsmovement.net/news/l%25E2%2580%2599oreal-makeup-israeli-apartheid-0
ETA: & Nestle is one of its largest shareholders & [they are awful. ](https://en.m.wikipedia.org/wiki/Controversies_of_Nestl%C3%A9)
Skindinavia also licenses to Mary Kay, apparently.
https://preview.redd.it/a0puyswcjyff1.jpeg?width=736&format=pjpg&auto=webp&s=e43ac2fa78bbf83ba7151b93a6f637c5410f5dee
Changing the formula and expecting ppl to not stop buying?? Mess. I’ll just buy it straight from Skindinavia instead
Idk man, maybe it’s an unpopular opinion but I feel like Urban Decay’s changing thei formula cuz they gotta keep up with competition.
Daaaaaaamn, RIP All Nighter: A True Legend, A Bonafide Icon
Probably my longest make-up relationship 😭
Will be buying directly from Scandinavia moving forward.
Hoping the formula for UD Perversion Mascara stays untouched 🥲
Why is 2025 suuuuuch such a cruel bitch????
I never tried the All Nighter tbh. I will continue purchasing the Bridal spray from Skindinavia, like I’ve been doing for almost 10 years. As long as they’re in business, I will never stop. I tried the Charlotte Tilbury one and didn’t see the hype.
So like, is that just any great lash mascara you like? A specific one?
https://preview.redd.it/4payy8ey9zff1.jpeg?width=1284&format=pjpg&auto=webp&s=c274a73b2403ccec211561fe7ec1c2318de310b0
I love the shade Skindinavia is throwing on their site.
L’oreal has more money than it can even use. They could have continued that partnership if they wanted to. They just didn’t want to pay for it.
UD hasn’t been the same since 2015 or so anyways
Used to be a hardcore UD junkie, but they just are not worth it anymore. The quality of everything has tanked so much in the last 7-10 years, and there are so much better – and more affordable brands out there! If you’re a All Nighter girly, highly recommend switching to Morphe continuous setting spray. 20+ mile bike rides on 90+ degree days got me saying UD who?
Eh L’Oréal still tortures bunnies in the name of mascara so good riddance