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    American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign.
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    American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign.


    American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign.

    Posted by cmaia1503

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    27 Comments

    4. Sleepy-Giraffe947 on

      I guess their campaign worked, because everyone is talking about their genes. I mean jeans.

    12. Domestiicated-Batman on

      I think the single most offensive thing to me in that ad was her acting.

      I mean holy shit, I haven’t seen her in anything else, but is she always that bad?

    13. JennHatesYou on

      The company wanted an uproar. They got their uproar.

      This is why there is an understanding that you don’t debate a nazi. You smother flames, not fan them. We need to start learning how to call things for what they are and then snap them out of discourse.

    14. Chaoticgood790 on

      Took you this long for this BS statement? Got it. Anyways old navy jeans are great

    16. Greedy-Affect-561 on

      Imma be honest I’ve been checked outta this cause I straight up didn’t care.

      But yikes this is terrible 

    17. martinigirl15 on

      I guess I’ll be buying my shorts somewhere else now. All they had to do was apologize and yet they’ve doubled down🫠

    18. BestBeBelievin on

      Fuck these guys. You couldn’t pay me to buy their stupid ass ~~genes~~ jeans.

    21. ClassOptimal7655 on

      then why did they do gene -> jean wordplay…?

      why no include more than just one person in their campaign if ‘AE jeans look great on everyone’?

    22. luanda16 on

      American Eagle has been going steadily downhill for years. I think this is (deserved) the nail in the coffin

    23. SuperUltraNeat on

      Okay, cool.

      Then do the same commercial with a black woman, and a Hispanic woman, an Asian woman, etc.

      Why stop here?

    26. theorist_rainy on

      Oh yeah and with the quality of blue jeans today, they are totally being passed down generation to generation and inherited from your parents. That TOTALLY makes more sense than it just being a shitty metaphor for genes /s

    27. motherofdinos_ on

      They intentionally chose a double entendre. As someone who’s spent their entire career in the fields of literature and marketing, I think it’s disingenuous to act as though their marketing team/agency did not choose every word specifically and carefully, especially when the double entendre is the point of the ad. It’s dishonest to act like there’s no subtext there. But I just think they were trying to be edgy and controversial. And right-wing media don’t seem to disagree with that sentiment since they’re celebrating the ad itself as a huge win for white people and anti-wokeness.

      That being said, as someone who’s very online especially in left-wing spaces, I did not see a whiff of this “controversy” until legacy media picked up stories reporting on said supposed controversy. I heard absolutely nothing about it until all these outlets started posting articles about all this reported left-wing outrage. The level of coverage on this is inorganic.

      Right-wing media has desperately needed a win and a redirect and boy did they get it with this dumbass bullshit. My dad hasn’t asked me about what I think of anything the past few weeks, not the genocide in Gaza, not the ICE raids, not not the Epstein Affair, not the president threatening multiple entertainers, not the president removing self-incriminating language from museums, not anything. But guess what he did ask me about? The goddamn Sydney Sweeney ad and the “controversy.” It’s all so so so dumb and highlights the absolute worst of how people interact with messaging and media.

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