e.l.f. Cosmetics partnering with misogynist Matt Rife and his factory-issued jawline
Posted by Classic-Carpet7609
e.l.f. Cosmetics partnering with misogynist Matt Rife and his factory-issued jawline
Posted by Classic-Carpet7609
39 Comments
this is a guy that specifically said he wants to really step out of the box and… be a comedian that panders to men (a rare gem)
https://preview.redd.it/hedpyrsidnif1.jpeg?width=1080&format=pjpg&auto=webp&s=741fa78554b1c114f35a13f800489f4f2091e909
times must be tough for both elf and matt rife
Ewwwww
Ew elf… why would you do this???
“Factory issued jawline” hahahaha
Heidi nooooo
welp never buying elf ever again, what the fuck are they thinking?
i feel bad for heidi in all of this tbh
He looks like a Superman action figure that melted in the sun.
Wow partnering with a man who makes his living off misogynistic jokes about domestic violence. What an incredible way to alienate your mostly female consumers.
Who is this for? Women don’t like him and republicans don’t like men wearing make up
lol, ew
When you’re more filled than a drag queen…………..
Can we not have one single thing without a man ruining it ?!?!?!?!!!!!!!!
Nooooo e.l.f. whyyyyyyyy
Even if Matt hadn’t made the jokes/statements that he did, this is such a weird decision to cast him.
https://preview.redd.it/9n5rfe3fjnif1.jpeg?width=1125&format=pjpg&auto=webp&s=8c65c274f57d1481dd46545d623d3f4b428a6875
Sigh.
Why would any makeup company have a man (THAT DOESN’T WEAR MAKEUP!!) as their partner?
Heidi no!
Now what concealer am I going to wear? They’ve really got me fucked up. 😩
Well, I guess I’m not buying from elf again.
I just don’t understand why HIM of all people? I guess his women fans took their shit and left when he told them to scram, and he’s trying to get them back.
Someone in the comments also said “and you couldn’t get Ziwe because???” and I agree, would’ve been perfect casting, lol.
The face of Elf’s campaign:
https://preview.redd.it/qa8n1vfdknif1.jpeg?width=360&format=pjpg&auto=webp&s=5c16792c21c4c013c53af0b892d32151fa249114
https://preview.redd.it/x77dqwcvjnif1.jpeg?width=1284&format=pjpg&auto=webp&s=03a22ff702f9b0f5caafcfa52e73ae557f6e9acc
One of the largest investors and shareholders of e.l.f cosmetics is Blackrock, an investment company that has massive investments in Lockheed Martin, Boeing, RTX, Northrop Grumman, and General Dynamics; all these companies produce weapons and military equipment that is used to kill Palestinians.
The CEO of Blackrock, Larry Fink, is also a staunch Zionist and supports a regional war between Israel and Palestine.
Of allllllll men, they gotta go and pick him ?
Can someone remind me who this man is lol
ELF, jfc. Welp, will be looking for a dupe of their brow lamination gel and eyeliner pen then.
This reminds me of when sex toy company Lelo brought out an ad campaign for their new condoms with domestic abuser Charlie Sheen in 2011. Sheesh.
If you are as annoyed as me, their feedback email is elfcare@elfcosmetics.com. I’ve already sent them an email and plan to no longer purchase from them.
They are getting destroyed in the comments on Instagram. Thank the gods.
Heidi girl what is u doin with that man girl no it aint worth it
Factory issued jawline
It isn’t even a good commercial.
He looks so plasticity and low quality… Ew
almost bought elf like 2 days ago and i ended up not doing it. i think it was divine intervention