Diet Prada asks “are corporate campaigns in their flop era or is ragebait here to stay?”
Posted by Relevant-Peach3997
Diet Prada asks “are corporate campaigns in their flop era or is ragebait here to stay?”
Posted by Relevant-Peach3997
26 Comments
sorry, but how does the CHIEF MARKETING OFFICER for a company as massive as e.l.f not do a compulsory google search before giving someone thousands of dollars to advertise their makeup?
obvious tomfoolery afoot
Matt Rife has definitely not had plastic surgery
https://i.redd.it/jzrdqlzbusmf1.gif
I had no idea who Matt Rife was only to discover he became a “famous” “comedian” because of how attractive he is apparently and then I became even more confused as happens so often these days.
I didn’t know about the ELF one. How does a company that big not know how to google? And if they did WHY ON EARTH did they think he would be a good choice for a company whose target demographic is mainly women …
If Trump won the elections, me thinks these brands are thinking … why won’t this work
Jokes aside, I think we are in America’s (and the world’s by extension) conservative core era.
Unfortunately, Americans conservatism is built on white people racial superiority.
What else is new
It’s really easy to stop buying stuff. I think brands have forgotten that, they’re too used to people aimless at home with a lot of time for scrolling and a reasonable amount of disposable income.
Executives be like: We are so important to society and to this company.
Executives also be like: We should antagonize our customers, that’ll be great for sales.
Advertising/Marketing is definitely in its flop era – that’s how I know we’re in a recession. I say this as a marketer lol
That pic of Matt Riffe looks like a failed Superman audition
Make em pay
Most of these are so obvious the brands “oh really?” responses are even more embarrassing than the original ads.
But I don’t understand how saying Sidney Sweeney has good genetics immediately implies people of color don’t. There are people of every color, gender, culture, etc. that have excellent genetics. Sydney Sweeney sure seems like one of them. That reality doesn’t offend me and my less excellent genetics. Maybe a bit jealous though. 😂
I’m not sure if it’s just rage bait meant to stick around, but GAP showed they didn’t need all that to create a great ad moment with a strong message.
Marketers understand that the only way for something to gain traction these days is to get people to talk about it enough that it doesn’t fall into the algorithmic black hole. One way to do that is with a huge positive branding/meme push (Barbenheimer, Brat, etc.). The other is to do something that toes the line of offputting such that people will argue about it online, whilst vague enough in its controversial measures such that the people not engaging in the discourse are exposed to it, but aren’t swayed either way.
In sum, every thought we have now is predicted and cost/benefit evaluated in a boardroom.
And people want to say these companies didn’t mean to convey these messages. No, they definitely did. These are billion dollar companies who can hire the top experts to create these ads. Lots of people from different departments in these companies strategize for and approve these ads. But the marketing for these ads is confusing to me unless these companies want to create rage bait.
Sanex could’ve used the same model for the dry skin and smooth skin parts of their ad.
Gap, Levi’s, and another brand I’m not thinking of had much better jeans ads that are clearly marketed towards women. The Sydney Sweeney is designed to appeal to white cishet men.
Idk how elf is trying to be a cultural zeitgeist. What are they trying to do, create rage bait and reflect misogyny in society by showing a misogynistic comedian?
Swatch and Target are examples of companies prioritizing their own interests above their customers. I’m glad target is seeing their sales decline as a result of rolling back DEI. And idk wtf Swatch was thinking with this ad. Do they want to lose their 27% of their revenue?
A lot of data and money go into these campaigns. Of course you can’t fully predict how people will respond to them, but these are very Captain Obvious results. They also have to be signed off by tons of people and pass through legal…They made the choice that bad PR is good PR.
Had no idea the American Eagle thing was THAT bad, yikes.
If it wasn’t for Reddit posting about such things I’d be completely blissfully unaware of any of this stuff.
because rich people are living in their bubble and have lost the fucking plot.
Matt Rife looks like he’s doing Roger Ebert cosplay in that first pic.
They are doing all of this on purpose to generate controversy and get people talking about their products.
Stop falling for it and giving these brands more free publicity!
I could understand some brands going for ragebait but if your product is geared towards women, especially young women, surely it has to be counterproductive. Especially in this political and economic environment.
I feel like rage bait is the natural next generation of advertising. We live in a time where everybody has really, really hard opinions about literally everything. I hadn’t thought about American Eagle in fucking years and then the ad came out and it’s all anyone could talk about.
Then you have Gap’s ad and everybody’s falling all over themselves over that. For a commercial. For jeans.
There’s also the whole “vote with your wallet” thing. If you get people mad enough or hyped enough, you can get them to support or stop supporting a cause and take aside in something you didn’t even know you needed to take a side in. Ostensibly if you’re right wing, now you want to “support Sydney Sweeney/own the libs/support vaguely master race ideas” by buying American Eagle. If hate Sydney Sweeney, love KATSEYE, or, for some reason, love Gap, you will now “support Gap”.
Exploiting these really hard emotions is very profitable.
Any company that does ragebait is dead to me. Welcome to my eternal Shit List, Elf. Congrats on losing a customer for life.
Is there a way to do the NSFW blur on just part of a photo? In this case, the bottom right of the first slide…
the dunkin donuts is the most confusing. at least american eagle can hide behind their dumbass pun because they sell jeans, but why is some random new jersey tiktok douche bragging about his genetics and why did they think that would encourage anyone to buy more coffee? who tf wrote that??
Clicks are needed. people will have a distraction.
Ragebait is a neologism for a mainstay of tabloid media.