Some quotes from the article:
"Niccol announced Thursday that Starbucks will close hundreds of stores this month, or about 1% of its locations. The company had 18,734 North American locations at the end of June, and the company said it will end September with 18,300 stores."
"In addition to the store closures, Starbucks announced an additional 900 corporate layoffs, on top of the roughly 1,000 layoffs in February. Affected employees will be notified Friday and will receive “generous severance and support packages.” Also, “many” open positions will be closed, he announced."
"Niccol joined Starbucks about a year ago, hoping to revive the storied coffee chain. However, the financial results haven’t come to fruition with the stock down about 12% and sales haven’t turned around.
He’s pared back the menu by about 30%, while also introduced new items to keep the the brand on trend, like protein toppings and coconut water. Food is also getting a revamp, with new croissants and baked goods being rolled out.
In addition to remodels, smaller touches have been integrated like bringing back self-serve milk and sugar stations as well doodles on coffee cups. The company also tweaked its name to “Starbucks Coffee Company” to reinforce its coffee roots.
However, his changes have butted heads with some baristas including uniform changes that sparked lawsuit. And some new drinks are causing stress for baristas for being over complicated to make during peak times."
Posted by Diedalonglongtimeago
10 Comments
My local Starbucks closed for 3 months in order to “renovate” – to take out all of the seating. There’s zero seating left, just a metal bar you can lean against while waiting for your drink. It’s a bullshit model.
What’s with the uniform lawsuits?
I stopped going to Starbucks after they told me I had to buy something to use the restroom. They closed that store at the beginning of the year too lol.
The ceo that enshittified Chipotle was hired at Starbucks
Noticed H&M are suffering too
Wayyyyy overpriced coffee ☕️ and underpaid staff. When the ceiling is reached, and profits can’t be made, ship sinks. I only feel bad for the underpaid workers, and no one else.
A brand that I would happily say die. They opened up one nearby and soon after my favourite coffee place shut down. Abysmal coffee at unjustifiable prices.
Coffee tastes burnt anyway.
Support small businesses.
Hell yeah fuck starbucks, fuck any brands that operate in the genocidal ethnostate
Nah you gotta give trump credit for making the cost of living so high people can’t afford to waste their money on overpriced coffee.