Gwyneth Paltrow and daughter Apple Martin star in first-ever fashion campaign together for GapStudio

Gwyneth Paltrow and daughter Apple Martin star in first-ever fashion campaign together for GapStudio

Actually, her dad came up with the name. It’s so her, I can’t imagine anything else. Hi. She has amazing style, all her own. I would say simple, but like with a twist and then obviously stuff from my mom. She goes and takes a lot of my ‘9s clothes. I don’t know who’s stealing, but I’m stealing. I’ve just watched her style develop and evolve. She’s got a very strong sense of personal style. [Music] She knows how much I love her for exactly who she is. The best advice would just be to unabashedly be herself. Yeah. [Music] Actually, [Music] her dad came up with the name. It’s so her, I can’t imagine anything else. Hi. She has amazing style, all her own. I would say simple, but like with a twist. And then obviously stuff for my mom. She goes and takes a lot of my ‘9s clothes. I don’t know who’s stealing, but I’m stealing. I’ve just watched her style develop and evolve. She’s got a very strong sense of personal style. [Music] She knows how much I love her for exactly who she is. The best advice would just be to unabashedly be herself. Yeah. [Music]

GapStudio has released its new Fall 2025 campaign, starring none other than Gwyneth Paltrow and lookalike daughter, Apple Martin.

In a press release, Gap President & CEO Mark Breitbard shares, “Gap has always been known for campaigns that bridge generations and shape cultures,” adding, “Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design.”

#gwynethpaltrow #applemartin #gap

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