‘BUGONIA’ is holding a special screening where people must shave their head in order to watch the movie

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    1. Don’t get the negative reactions to this, it’s obviously a marketing gimmick, but as far as marketing gimmicks go this one is fun. Gonna be funny to see a theater full of bald people sitting down to watch the movie, and it’s also completely voluntary.

    2. I would 100% be on board if they partnered with an org to donate the hair, or had attendees provide proof they’ve donated their own hair… but just as a gimmick it seems like a waste

    3. pureslashhoney on

      i’m sorry, but this is really fun and funny 😭 i would never do it in a million years, but i like that some people out there will. any movie marketing that gets people to theaters, starts conversations about movies, and isn’t more plastic junk to buy and collect is kinda fun to me.

    4. I wonder if they will let in guys with male pattern baldness that have a just lil bit of hair on the sides of their head.how strict is this

    5. I know nothing about the movie, but are they going for a dystopian vibe or something? Cuz it feels really dystopian.

    6. ok hear me out, for the next superman movie they should hold a special screening for anyone willing to suck david corenswet’s di- [GUNSHOTS]

    7. Fascinating concept, but also, when not thought through, pretty discriminatory. The audience would likely heavily skew male, because women are least likely to participate.

      From a racialized standpoint, there’s also so many conversations around Black hair and identity, and I can see that bias also minimizing the number of Black women–and even men with locs or other cherished styles–who would participate.

      Religious? Sikhs, followers of specific sects and denominations of the “mainstream” religions, etc who cannot participate because of practices and beliefs that forbid cutting one’s crown.

      It is a single screening, so not a big deal, because the folks that aren’t willing due to personal or religious reasons could always see the show later, but I really do wish there was more thought and intentionality around who gets excluded when you offer something like this.

      “Lol, get over it, it’s just hair, and you don’t have to participate.” But if it was someone’s job to review movies, and ploys like this happened often, they would, by default, always be excluded.

      I say this as a Black woman that shaves my head often–mostly because a disability makes it impossible for me to upkeep my texture. But, damn, if my movie critic friend with gorgeous locs was denied an advanced screening/job opportunity because she didn’t want to shave off the years of dedication for a few hours of work, that would be really shitty.

      These are the sort of things that happen often in high stakes situations because I think we fail to address them in the low stakes. Cool, funny, quirky, PR ploy that somehow makes certain people (the ones that are already othered) seem as if they’re being difficult.

    8. indicatprincess on

      This is one of his I’m excited for! I saw the premise, and I think this is unique and kinda silly.

    9. I would do this! I already have practically no hair anyway. It grows back so 🤷🏾‍♀️

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