Coca-Cola has released their 100% AI-generated Christmas advert. This is the second straight year of their Christmas advert being AI-generated. Their global VP and head of generative AI, Pratik Thakar, on backlash of using AI: “The genie is out of the bottle, and you’re not going to put it back in”
Posted by hairtie1
25 Comments
[here](https://www.hollywoodreporter.com/business/digital/coke-new-ai-holiday-ad-video-1236416491/) is where i got the quote from. he and jason zada (AI studio founder) did an interview with the hollywood reporter
here’s a part of the article:
“Zada believes social media gives a skewed impression of how some AI ads are going over.
‘The haters on the Internet are the loudest, he says. ‘A lot of the people complaining last year were from the creative industry who were just afraid — afraid for their jobs, afraid for what it did. But I think the spot tested really well and average people really enjoyed it.’”
“Zada says labor fears are misplaced; while the Coke ad this year required fewer people to make it — he estimated it at 20, compared to the at least 50 an ad of this complexity might typically entail — such efficiencies mean that more could be done in a short amount of time. Brands will allocate the same budgets, Zada believes, leading perhaps to smaller teams on a given ad but more creative overall. ‘You could do 10 times as much at scale,’ he says.”
“the haters” you mean people concerned about AI’s water usage and elimination of jobs?
This is ugly af
Ah. They’re outrage farming. It’s going to work.
I guess I’ll just keep not watching ads and not buying coca cola products.
Bet
Their tagline on the all-AI ad is “Real Magic.”
Fuck Coca Cola for this garbo shit.
Glad I stopped buying coke products a long time ago. Also this ugly asf
AI aside it just looks bad and cheap. Their ads used to be charming and special- this is vapid and tacky
Hey if they want their branding to be “ALL ARTIFICIAL INGREDIENTS” who am I to argue?
what they think is beautiful Christmas nostalgia is actually just a wonky hodgepodge of art styles that winds up feeling sad and soulless
Thanks I hate it.
That was horrible. So the animals drink fizzy brown aspertame now?
God it looks SOOOOOO SHIT I can’t be ARSED.
IT JUST LOOKS SHIT. Its all shit. Take every moral ethical environmental reason out of the equation and still AI just looks SHIT.
Fuck me if this is the future then the future is dull.
That Santa is going to give me nightmares. Even if this wasn’t AI, it would be creepy af
I much prefer the 90s-00s CGI polar bears than this gross AI slop.
Is it that hard to pay animators?
My understanding is they still had a huge team working on it, including 5 guys who were just promptlords or whatever. I would be surprised if this saved them much, if any money, over paying humans to CGI it. Screams fad to me.
Also it looks bad but evidently that’s neither here nor there.
This ad only costed 2 million liters of water.
All the more reason I am happy to sail the high seas and employ healthy ad blockers.
I listened to a podcast yesterday where AI was discussed, and something was said along the lines of: your employer is dying to never pay you again. Humans used to have jobs to make ads like this: ad agencies, writers, musicians, voice over professionals, camera operators, visual editors…Those jobs are never coming back, no matter how shitty the AI output is.
Media professionals – I am so fucking sorry this is happening. So absurd. I’m starting to notice lots of AI commercials and it’s wild to think of the amount of jobs that are lost for the sake of saving a quick buck. I mean, really, a gigantic company like Coca-Cola needs to resort to this? SHAME!
“The genie is out of the bottle and you’re not going to put it back in” but yet you mf cried about remote work
We’re a small ma and pa beverage company that can’t afford paying real artists. Please understand.