It’s a season of transition for Sarah Ferguson after losing her housing at Royal Lodge and her Duchess of York title amid the Jeffrey Epstein scandal. However, it sounds like she’s not taking the situation lightly.
Ferguson is reportedly taking the “expensive” route to rebuild her image, per The Sun. She has been taking meetings with a “brand rescue team” to find a way back into the public’s good graces. It’s not an easy task since it was revealed that she and Andrew Mountbatten Windsor stayed friendly with Epstein after they claimed to have cut ties with him in 2011.
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She lost her royal title along with her regularly scheduled appearances on the U.K. daytime show, Loose Women. Ferguson apparently wants to have an image renaissance as a leader in the “female positivity world.” She’s leaning into her expertise as a “mother and philanthropist” to get people interested in her comeback.
Sarah Ferguson, Duchess of York and Prince Andrew, Duke of York attend Katharine, Duchess of Kent’s Requiem Mass service at Westminster Cathedral on September 16, 2025 in London, England.
Max Mumby/Indigo/Getty Images.
A palace insider told the media outlet that she’s up for the challenge because she needs a way to support herself. “Sarah has always been a grafter and a hard worker and always finds ways of making money and getting out of a hole,” the source explained. “She has expensive tastes and massive outgoings, but always found a way to make ends meet. Calls from brands may go unanswered right now, but she is still Sarah Ferguson and still a big name.”
Ferguson has a lot of details to figure out before she emerges back into the public arena. She will not be making the move to Sandringham with her ex-husband, so she needs to find a place to live first, according to People. “She is going to be moving out and into a separate home,” a friend told the outlet. “She’s going to move forward independently.”
British TV personality Helena Chard told Fox News Digital that the Epstein scandal this year opened her eyes to her relationship with Andrew. “Sarah will not move in with Andrew. Despite always being the faithful ex-wife, she realizes it will do her no favors continuing her association with him,” Chard claimed. She realized that it was time for her “to stand on her own two feet.”
That rebranding will likely come in 2026, and the public will be curious to see how Ferguson plants herself away from the royal scandal to try and blossom into a new career.
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