Celebrities used to just entertain us. Now they’d like to boil our pasta, toast our bread, and blend our smoothies—with the cookware and appliances they sell.
The trend took off with George Foreman in the 1990s, when the heavyweight champ launched his Lean Mean Fat Reducing Grilling Machine, better known as the George Foreman Grill. The countertop cooker drove millions in sales and, decades later, remains a strong seller.
A long line of luminaries followed Foreman into the kitchen to get their own slice of the cookware, bakeware, and small-appliance market, which in the U.S. was valued at more than $13 billion per year in 2024, according to the International Housewares Association. Whether all these celebrities have a passion for cooking and cookware is anyone’s guess. But one thing’s for sure: There’s a lot of money to be made.
In the past five years alone, at least 25 stars have debuted a kitchen line. These celebs often partner with large, established kitchenware companies that make products for familiar brands. Ayesha Curry and Rachael Ray, for instance, have cookware lines manufactured by Meyer, which also creates products for Farberware and KitchenAid. Another heavy hitter is Gibson Homewares, which manufactures items for Martha Stewart, along with Oster and Sur La Table.
Here’s a look at celebrity cookware brands we’ve tested in our labs. Keep in mind that some lines include dozens—or even hundreds—of products, and we haven’t evaluated every one of them. But among those we’ve tested, we definitely spotted some serious talent. Here are the top products we’ve found.