FILE – Billie Joe Armstrong of Green Day performs during the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 12, 2025, in Indio, Calif. (Photo by Amy Harris/Invision/AP, File)
FILE – Comedian Dave Chappelle performs at Madison Square Garden in New York on Aug. 22, 2023, in New York. (Photo by Evan Agostini/Invision/AP, File)
FILE – Shaquille O’Neal performs during Shaq’s Fun House Super Bowl event at Talking Stick Resort in Scottsdale, Ariz., on Feb. 10, 2023. (Photo by Rick Scuteri/Invision/AP, File)
This combination of photos show Post Malone performing at the 57th Annual CMA Awards in Nashville, Tenn., on Nov. 8, 2023, left, and Kehlani performing at All Points East festival in London on Aug. 18, 2023. (AP Photo)
Super Bowl week will unfold across several days in the Bay Area, with the game itself serving as the final act in a tightly coordinated mix of sports, music, media and celebrity appearances.
From league-run press events to invitation-only gatherings in San Francisco, the jam-packed week draws athletes, entertainers and executives together in the days leading up the league’s championship game. Early programming sets the stage for nights headlined by figures such as Shaquille O’Neal and Dave Chappelle along with a variety of performances spread out through San Francisco by Kehlani, Post Malone and Calvin Harris.
High-profile stops like Michael Rubin’s Fanatics Super Bowl Party and the Sports Illustrated celebration — tied to Tight End University collaborators Travis Kelce and George Kittle — help define the celebrity-driven stretch of the week before fan-focused experiences take over on game day.
For first-timers and returning visitors alike, Super Bowl week moves quickly.
Here is a day-by-day look at how each day takes shape starting Feb. 4:
Wednesday, Feb. 4: Power brunch and early arrivals
Super Bowl week begins with events centered on leadership, media and behind-the-scenes influence.
The day’s marquee event is the Sports Power Brunch: Celebrating the Most Powerful Women in Sports with attendees including Becky Hammon, Maria Taylor and Elle Duncan at the Four Seasons Hotel San Francisco. The invitation-only gathering brings together executives, broadcasters and athletes for panels and honors spotlighting women shaping the sports industry.
At night, Cam Newton will bring some gospel flavor to the Bay.
The retired NFL quarterback will host the Super Bowl Soulful Celebration, returning for its 27th year. Under the theme “Go Higher,” the lineup includes performances by Pastor Mike Jr., Lalah Hathaway and LaRussell, Miles Minnick, Jamal Roberts, the NFL Players Choir and the South Carolina State University Band.
NFL legend Randy Moss will receive the Lifetime of Inspiration award and New York Giants quarterback Jameis Winston will be given the Faith in Action honor. The HBCU Player Spotlight will be focused on Minnesota Vikings player Javon Hargrove, who attended South Carolina State University. The celebration will air on Feb. 7 on BET.
Thursday, Feb. 5: Bad Bunny, NFL Honors and big concert night
Thursday combines league-run programming with the first major wave of concerts.
The day begins with the Super Bowl halftime and pregame performers media event, hosted at the NFL’s media hub. Reporters and the public will hear directly from the game’s performers including Bad Bunny, Charlie Puth, Brandi Carlile and Coco Jones.
The invite-only Toast to Black Sports Luncheon spotlights Black leadership and influence across sports business during Super Bowl week. Hosted by Minorities in Sports, the gathering honors former All-Pro Takeo Spikes, JP Morgan executive Debra Langford and NFLPA leader Carl Francis while drawing executives from leagues, agencies, finance and media.
After that, attention shifts to the NFL Honors, hosted by Jon Hamm at the Palace of Fine Arts. There’s a red carpet followed by the awards show, blending sports with entertainment.
But the fun doesn’t stop, launching more into the concert calendar. Fall Out Boy performs an intimate show at The Regency Ballroom as part of the Wells Fargo Autograph Card Exclusives series, a ticketed event limited to cardholders. Sports Illustrated and Tight End University’s “Tight Ends” will feature performances by Loud Luxury and Frank Walker.
For fans without credentials, Downtown First Thursdays hosts its Big Game Edition just steps from the NFL Experience near Yerba Buena and Moscone Center. The free outdoor street party spans multiple downtown blocks with DJs, performances and local vendors, headlined by Austin Millz in collaboration with Black Joy Parade. Tens of thousands are expected, making it one of the most accessible public events of Super Bowl week.
At Pier 80 Warehouse, Illenium hosts an album release show tied to his upcoming project “Odyssey,” opening one of the weekend’s largest warehouse. Meanwhile, Grammy-nominated singer Noah Kahan will headline SiriusXM’s concert at The Warfield in which fans can win a chance to win a pair of tickets to the show.
Friday, Feb. 6: Shaq, Post Malone, Kehlani & Madden Bowl
In one of the busiest nights, you can’t really go wrong. Across San Francisco, multiple large-scale concerts and fan-facing experiences run at the same time.
Make your choices early.
At the Cow Palace, Shaq’s Fun House returns as a carnival-style nightlife event hosted by Shaquille O’Neal, who performs as DJ Diesel alongside a rotating lineup of DJs. The event is a ticketed experience with immersive activations ranging from an all-inclusive general admission for $249.99 to a shared VIP table ticket, which starts at $1,550.
The NFL’s fifth annual A Night of Pride with GLAAD takes place Friday, celebrating LGBTQ+ inclusion and visibility in sports. Hosted by NFL Network’s Kimmi Chex, the invite-only event features performances by Young Miko, Durand Bernarr and Ruby Ibarra alongside league executives and community leaders.
Uber One will hold a members-only event featuring a performance by Olivia Dean and Shaboozey at Pier 48. Members of Uber One — who are 21 and up — will receive an invite to claim a ticket to attend the show.
Bud Light hosts a free, 21-and-over concert experience with Post Malone at Fort Mason Center, with access granted through a sweepstakes model.
Music continues across the Bay Area. Kehlani headlines a ticketed pre-Super Bowl block party at San Jose City Hall, one of the closest major concerts to Levi’s Stadium. At the Chase Center, EA Sports’ Madden Bowl combines football and music with performances from Luke Combs and LaRussell, athlete appearances and a livestreamed blue carpet, hosted by New York Giants quarterback Jameis Winston and sports commentator Kay Adams. The social media channels will offer behind-the-scenes content with Twitch streamer Sketch who will host a livestream featuring athletes playing each other on “Madden NFL 26.”
The Palace of Fine Arts hosts Sting as the opening night of On Location’s Super Bowl Studio 60.
Pier 80 Warehouse doubles down on EDM with a joint performance from Calvin Harris and Diplo, anchoring one of the largest ticketed shows of the night.
Green Day, who will open the 60th Super Bowl with an anniversary ceremony celebrating generations of MVPs, will hit the stage along with Counting Crows at the FanDuel and Spotify party at Pier 29.
The h.wood Group returns with its annual invite-only h.wood Homecoming party in partnership with DraftKings. The event features performances by 50 Cent, Kaytranada and Anderson .Paak performing as DJ Pee .Wee, with surprise guests expected. The party has built a reputation as one of Super Bowl week’s most closely watched celebrity gatherings.
Saturday, Feb. 7: Dave Chappelle & Fanatics anchor Super Bowl eve
Saturday serves as the peak of celebrity-driven Super Bowl weekend activity.
The afternoon centers on Rubin’s Fanatics Super Bowl Party, held near Oracle Park. The invitation-only event draws a cross-section of athletes, entertainers and executives walking the red carpet before being entertained by the event’s musical acts featuring Cardi B.
The 39th annual Leigh Steinberg Super Bowl Party runs Saturday afternoon as one of the weekend’s longest-running invite-only gatherings. The event blends sports, philanthropy and business, featuring the Steinberg DeNicola Humanitarian Awards, a health innovation panel and networking across sports and entertainment. This year’s honorees include Steve Young and Ray Lewis.
BÉIS activates San Francisco Brewing Co. at Ghirardelli Square with an interactive Super Bowl weekend hub featuring games, giveaways, shopping and DJ sets. The free, public event offers fans a branded daytime experience ahead of Saturday night’s packed schedule.
Saturday evening brings a fan-facing spotlight with the NFL Super Bowl LX Flag Football Game, streaming live on the NFL’s YouTube channel from Super Bowl Experience at Moscone Center. The matchup features celebrity-led teams captained by J. Balvin and Druski, with participants including Cam Newton, Michael Vick, Deion Sanders, Kane Brown and Benson Boone. Kay Adams hosts pregame and halftime coverage.
Dave Chappelle headlines an already sold-out comedy show at Chase Center, one of the most in-demand tickets of the weekend. At the Cow Palace, Sports Illustrated hosts SI The Party, a ticketed and VIP event with performances by The Chainsmokers, Ludacris, DJ Irie & Xandra. The costs range from $450 to $1,750 VIP shared table tickets.
Rapper Wale will hit the stage at Pier 27, T-Pain and Sean Paul will have a show called R&B and Ribs at Pier 80 Warehouse while Chris Stapleton and Sierra Ferrell will perform at the Bill Graham Civic Auditorium.
Additional Super Bowl Eve performances include Dom Dolla at San Jose City Hall and The Killers at the Palace of Fine Arts as Night Two of Super Bowl Studio 60. Larry June, Hugel, Loud Luxury and Plastik Funk will perform at the Maxim Big Game Party 2026: Bay Lights & Football Nights.
Sunday, Feb. 8: Game Day and Fan Experiences
Game day opens with large-scale fan events leading into kickoff.
Teddy Swims will headline the Super Bowl Tailgate Concert just outside Levi’s Stadium in Santa Clara. LaRussell will open for Swims and play as the in-stadium house band.
Guy Fieri’s Flavortown Tailgate runs for four hours starting at 11:30 a.m. PT, offering free general admission with registration alongside paid upgrades. The event blends live music, food and sponsor activations ahead of the game.
BÉIS Bowl Sunday turns the space into a full watch-party destination with Super Bowl trivia, bingo and giveaways leading into kickoff. The activation provides an in-city alternative for fans watching the game outside Levi’s Stadium.
The Chainsmokers will perform at On Location’s Club 67, Champions Club and Touchdown Club pregame parties just outside Levi’s Stadium.
Also near the Stadium, The Players Tailgate delivers a premium pregame experience featuring chefs, NFL players and live entertainment. It’s a ticketed event just steps from the stadium.
Related