Amazon’s deal for the film also included the rights to a follow-up series about Melania.
Amazon MGM head of domestic theatrical distribution Kevin Wilson told Variety: “We’re very encouraged by the strong start and positive audience response, with early box office for Melania exceeding our expectations.
“This momentum is an important first step in what we see as a long-tail lifecycle for both the film and the forthcoming docu-series, extending well beyond the theatrical window and into what we believe will be a significant run for both on our [streaming] service.”
The film particularly overperformed with older white women in locations like Texas and Florida, which are pro-Trump heartlands.
It was also released in UK cinemas, but box office figures are not yet available.
It is directed by Brett Ratner – his first project since he was accused of sexual misconduct in 2017, which he denied. Over the weekend, photos of him emerged with late sex offender Jeffrey Epstein and two women.
There is no indication of wrongdoing from the files. The BBC contacted Ratner’s representative on Sunday for comment.