February may have just started, but it’s already treated Bad Bunny well.
Bad Bunny kicked off the month with a historic win at the 2026 Grammys, where he became the first Spanish-language artist to win Album of the Year for his LP DeBÍ TiRAR MáS FOToS. He conquered the Grammys stage on Sunday, and this coming weekend, he’ll be taking another one — this time, during Super Bowl LX.
The “NUEVAYoL” rapper, who received his highest number of Grammy nominations in a single year, won in three of the six categories he was competing in: Best Global Performance for “EoO,” Best Música Urbana Album and, the biggest honor of the night, Album of the Year. The significance of the moment wasn’t lost on the performer, who was visibly stunned to hear his name called out for the night’s most coveted award. His reaction said it all, really: He held back tears as the roar of applause grew louder around him.
When it came time to accept one of his awards, Bad Bunny didn’t mince any words. The rapper has long been outspoken about his Puerto Rican pride and has remained steadfast in his critique of the Trump administration’s anti-immigration policies that have swept the nation. Sunday night was no different: He kicked off his speech with the rallying phrase “ICE out,” which calls for the removal of Immigration and Customs Enforcement. During his record-breaking DeBÍ TiRAR MáS FOToS world tour last year, he chose not to visit the continental U.S. out of fear that ICE would target his fans.
“We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans,” he said in his acceptance speech. “The only thing more powerful than hate is love. We need to be different. If we fight, we have to do it with love.”
Bad Bunny with the Album of the Year, Best Música Urbana Album and Best Global Music Performance Grammys.
(Matt Winkelmeyer/Getty Images for The Recording Academy)
Advocating for immigrant rights amid the ongoing deportations and ICE raids in the U.S. is a sentiment that fans can expect Bad Bunny to echo when he lights up the Super Bowl stage on Sunday.
The Puerto Rican superstar was announced as this year’s Super Bowl halftime show performer in September, marking the first time an artist who primarily raps and sings in Spanish will headline the event.
“I’m always doing my best and working with so much passion and also I’m still working. … I’m a rookie,” he told Apple Music last September. “I’m still hungry to conquer and to show what I can do to the people. It’s crazy because I think everyone already knows what I’m capable [of], but I still want to surprise and [say], ‘Look, I can do this!’ That’s what I like, and I’m very grateful to live this moment with all my people.”
The announcement was monumental for fans of the Puerto Rican rapper-singer, though not everyone was pleased with the National Football League’s selection. President Trump, who previously claimed not to know who Bad Bunny is, confirmed that he won’t attend the Super Bowl because he’s “anti-them,” referring to Bad Bunny and rock band Green Day, who will also perform.
But he doesn’t seem bothered by the backlash, which he addressed during the opening monologue of his Saturday Night Live episode in October.
“I know that people all around the world who love my music are also happy,” he said, before speaking in Spanish. “If you didn’t understand what I just said, you have four months to learn.”
Playfully referred to by Bad Bunny’s fans as “Benito Bowl,” the rapper’s imminent Super Bowl performance continues to garner anticipation. Apple Music, the official sponsor of the halftime show, dropped the official trailer for his performance last month — and the platform’s official interview with the Grammy winner is slated to be released on Thursday.
Bad Bunny is no stranger to having a record-breaking, celebratory year. 2025, for instance, was among the rapper’s most noteworthy yet: He performed a sold-out 31-show residency in Puerto Rico that generated an estimated $400 million for the local economy, won the Latin Grammy for Album of the Year and was Spotify’s most-streamed global artist of the year.